ArtsMarketing.org

The National Arts Marketing Project (NAMP) offers skill-building workshops on a wide variety of topics designed to educate and inspire arts organization staff at all levels of experience. Custom trainings and workshops can be customized to fit your organization’s size, mission, and goals.

Here are the topics covered in our custom workshop series. You can download more information about these workshops. For more information or to schedule a session, contact the NAMP Coordinator.

Marketing Strategy

• How to Write a Marketing Plan
• Getting on the Right Track: Budgeting and Tracking
• Taming the Dreaded Situation Analysis

Branding: It’s Not Just for Cattle

Audience Targeting & Diversification

• Finding & Motivating New Arts Audiences
• Generational Marketing
• Marketing the Arts to Families
• The Road to Audience Diversity

Low-Cost Strategies

• No Money? No Matter! Low Cost Marketing Methods
• Marketing Strategies for Artists

Marketing Tactics

• Buzz Marketing
• Choosing and Using Marketing Tactics
• Cultural Tourism
• Customer Service
• Press Relations
• Minding Your Marketing P’s: An Overview of the Four P’s of Marketing and Their Implication for New Audience Development

Marketing Technologies

• Direct Response Marketing, Three Ways
• Arts Web Site Fundamentals: A Marketing Workshop
• How E-mail has Revolutionized Arts Marketing
• New! Internet Fundraising

Arts Advocacy 101: Messaging for the Public Sector

Sponsorship: Best Practices to Secure & Keep Corporate Sponsors

Arts Research on a Shoestring

Don’t see the topic you’re looking for? Suggest it ! We’ll work with you to customize a workshop that meets your needs and goals.