Training & Workshop Topics

The National Arts Marketing Project (NAMP) offers skill-building workshops on a wide variety of topics designed to educate and inspire arts organization staff at all levels of experience. Custom trainings and workshops can be customized to fit your organization’s size, mission, and goals.

Here are the topics covered in our custom workshop series. You can download more information about these workshops. For more information or to schedule a session, contact the NAMP Coordinator.

Marketing Strategy

  • How to Write a Marketing Plan
  • Minding Your Marketing P’s: An Overview of the Seven P’s of Marketing and
  • Their Implication for New Audience Development
  • Getting on the Right Track: Budgeting and Tracking
  • Taming the Dreaded Situation Analysis

Branding

  • Branding: It’s Not Just for Cattle
  • Who Are You Anyway? Branding Your Organization for New Audience Development

Audience Development

  • Finding & Motivating New Arts Audiences
  • Generational Marketing
  • Marketing the Arts to Families
  • The Road to Audience Diversity

Low-Cost Strategies

  • No Money? No Matter! Low Cost Marketing Methods for Attracting Cultural Audiences
  • Building Your Lighthouse: Marketing Planning for Difficult Times
  • Marketing Strategies for Artists

Marketing Tactics

  • Buzz Marketing
  • Choosing and Using Marketing Tactics
  • Cultural Tourism
  • Crafting a Persuasive Message
  • Welcoming Ways: Making your Experience Patron Friendly
  • PR in a Wired World: Getting the Right Coverage for Your Organization

Marketing Technologies

  • Peer-to-Peer Marketing & Social Networking Technology
  • Mobile Social Media: Supporting the Audience Experience
  • Building Blocks: Figuring out Your Online Approach
  • Speaking Socially: A Deeper Understanding of Social Media
  • Behind the Curtain: Artists as Marketers
  • Arts Website Fundamentals
  • Direct Response Marketing, Three Ways
  • How E-mail has Revolutionized Arts Marketing

Fundraising & Sponsorship

  • Best Practices to Secure and Keep Your Corporate Sponsor
  • Turning Participants into Supporters: Stepping Up Your Online Fundraising
  • Engage Me! Connecting with Potential Funders

Pricing

  • Marketing ROI: Assess and Improve Marketing Effectiveness
  • Pricing the Arts: Strategies for Income Growth!
  • Price Issues

Research & Analysis

  • Arts Research on a Shoestring: Understanding Your Audience and Your Organization
  • Conducting Better Audience Surveys
  • Listening Carefully: How Research Drives Audience Development
  • Joint Research: A Bigger Bang for Your Buck

Collaboration

  • Preparing for Partnership
  • Playing Well with Others: Goal Setting in Collaboration

Advocacy

  • Arts Advocacy 101: Messaging for the Public Sector

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