ArtsMarketing.org

Visit the Americans for the Arts Online Store and browse more than 200 offereings of the best-selling gifts, books, and resources. Be sure to visit the Marketing section for the latest books. Go to the Americans for the Arts Online Store.

FEATURED BOOKS FROM ON-LINE STORE

Microtrends

The Small Forces Behind Tomorrow’s Big Changes
The smaller trends that go unnoticed in our country can often become the biggest. Three million people, or just one percent of the public, can create new markets for business, spark a social movement, or affect political change.

Mobilizing Generation 2.0

Technologies to Recruit, Organize, and Engage Youth
This is a practical guide for nonprofits who want to better understand how to use Web 2.0 technologies. This accessible book demonstrates how to leverage new media (blogs, social networking websites, and wikis) to recruit, engage and mobilize young people.