 Featured Article
Technology May be the Engine;
People are the Fuel
Meri Jenkins, Program Manager
Adams Arts Program/Massachusetts Cultural Council
Boston, Massachusetts
Technology has changed everything. New data from a Ypartnership/Harrison Group survey of American travelers show that nearly a third of all cellphones in the U.S. are now smartphones. And nearly 20 percent of U.S. travelers have downloaded one or more travel-related apps to their smartphones. The consumer does not only search and buy, but also provides commentary and content. So I wonder, does it matter that these transactions involve no person-to-person exchange? READ MORE!
Feel like your marketing campaigns are lost up in the clouds? Are you concerned that the changing winds of new media may carry away your loyal audience?
The 2012 National Arts Marketing Project Conference: Getting Down to Business, November 9–12, 2012, in Charlotte, NC, will provide the business and marketing tools you need to plant you and your organization firmly on the ground while you set your sights high and seek new ventures.
This year’s featured speakers are unbeatable! First, Co-Founder and Chief Brand Architect of Method Products Eric Ryan will launch the 2012 conference as our Opening Keynote. Next, get invigorated by author and Executive Director of the Museum of Art and History in Santa Cruz Nina Simon. Lastly, to close out Getting Down to Business, author and strategist Rohit Bhargava will not only share his marketing expertise, but his new book, Likeonomics, was just named a must-read of 2012 by Forbes!
MARK YOUR CALENDAR NOW! REGISTRATION OPENS JUNE 27!
Americans for the Arts and Ovation Launch Grant Opportunity! 
With guidance from the National Endowment for the Arts, Americans for the Arts and Ovation have developed the innOVATION Grant Program to fund and recognize the impact of artists and the arts in communities' revitalization efforts. Three $25,000 innOVATION grants and two $10,000 innOVATION grants will be awarded through a panel review process. Communities will also compete for a Viewers' Choice Award of $15,000 at www.facebook.com/ovationtv.
Deadline: July 31, 2012. *Applicants must be an Americans for the Arts Organizational Member. Through June 30, 2012, membership is running a Half-Off Sale for 2012 Americans for the Arts ORGANIZATIONAL MEMBERSHIPS. Offer is only good toward Choice, Core, and Preferred Level Organizational Memberships. Does not include Base, Preferred Plus, Premium, Premium Plus or any Individual level memberships. Upon purchase, specially priced half-year organizational memberships will be valid until 12/31/2012. Click here for more information.
 Settle into Summer: Upcoming Webinar
The Psychology of Social Media: Using Human Behavior to Drive Online Interactions
July 10, 2012 at 3:00 p.m. EDT
Nobody wants to take the last donut on the conference room table (people will go as far as to cut it in half just so they won't be the last one). The same thing happens on your Facebook page: nobody wants to be the first to comment on your recent post. We are social creatures governed by complex behavioral rules. Explore techniques to tap into everyday human behavior to help drive social media engagement via social media. REGISTER NOW.
Presented by: Ron Evans, Principal, Groupofminds.com—arts technology planning and audience engagement
Ron will be continuing this conversation about consumer behavior at the 2012 NAMP Conference by leading the session, Consumer Psychology: New Experiments that Use Science to Grow Your Audience.
All of our webinars are FREE to members of Americans for the Arts. If you are not a member, you can still be a part of the audience for a purchase of $35.00.
WHAT WE'RE READING
 Phantom of the Theater: Audience Is Getting Older
Why don’t more young people go see theater? Google AdWords: 12 Essential Rules
Tips for executing a Google AdWords campaign Social Media Makes Bad Pitches Go Viral
How to communicate with journalists to make it personal
To Connect With Consumers, Ditch the Focus Groups
Understanding your consumer better Websites Illuminate Unknown Artists
For-profit, tech-based companies spotlight artistic talent
Facebook Marketing Success? Advertise Like Your Grandfather
Stick with traditional marketing principles
The National Arts Marketing Project (NAMP) consists of online and in person learning opportunities: 1) ArtsMarketing.org offers comprehensive resources featuring e-books, practical lessons, podcasts, and more.
2) Webinars are available every month on everything from social media trends to authentic messaging to diversifying your audience. Webinars are FREE to Americans for the Arts members. Join today!
3) National Arts Marketing Project Conference provides real time access to marketing, research, audience engagement strategies, and live networking experiences.
4) Customized regional workshops built to suit the needs of your community and can be scheduled at any time throughout the year. SAVE THE DATE: 2012 NAMP Conference, November 9-12, Charlotte, NC
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