 Featured Article:
Who Are Your Best Customers
(and Why Don't Many Know?)
Chad Bauman, Associate Director/Director of Marketing & Membership
The Smithsonian Associates
Some time ago, I was at the box office when a major donor who lives out of town came up to the window. I instantly recognized her even though she hadn't visited us in quite some time. After warmly welcoming her back, I stepped away briefly to attend to another matter, and when I returned to continue our conversation, I was startled to see that she was being charged an exchange fee to transfer into another performance. When I inquired, the box office associate rightly told me that she wasn't a subscriber, and that waiving exchange fees was a subscriber benefit. READ MORE!
Have You Reserved Your Spot for Next Week's Webinar?
 We have an awesome lineup of webinar topics for this season: from patron loyalty to fundraising & technology to consumer psychology. Don't delay—reserve your spot now! LAST CHANCE!
Come Visit My Silo: Marketing and Development Working Together to Build Patron Loyalty
May 8, 2012 at 3:00 p.m. (EST)
If you are looking for strategic ways in which to increase revenue, reduce expenses, and lower attrition in your arts organization, be sure to attend this LIVE webinar. This Tuesday, join presenter Chad Bauman from The Smithsonian Associates to learn how to lead the way for a cultural shift in your organization. REGISTER! .jpg) Other LIVE Webinars on the Arts Marketing Horizon:
Incorporating Digital Marketing Into Your Fundraising Plan
June 20, 2012 at 1:00 p.m. (EST)
Looking for a beginners lesson on how digital marketing and advertising can best be used to develop your fundraising effectiveness? In this webinar, you’ll learn the best practices to test your way into online marketing and maximizing fundraising ROI. REGISTER!
The Psychology of Social Media: Using Human Behavior to Drive Online Interactions
July 10, 2012 at 3:00 p.m. (EST)
You can relate: Nobody wants to take the last donut on the conference room table. In this explorative webinar, we’ll tap into everyday human behavior to help your arts organization drive engagement via social media. REGISTER!
Why Join? Membership at Americans for the Arts  Professional membership with Americans for the Arts means access to services, programs, and resources designed especially for you—the arts professional.
From free webinars to discounted conference registrations, membership gives you a wide range of professional development tools. With the Americans for the Arts professional membership program, arts leaders have access to information and support. Americans for the Arts offers a variety of membership benefits and services to assist both individuals and organizations. Join today!
NAMP NEWS  I’m Ready for My Close-Up, Mr. Puccini
Are HD broadcasts changing the future of opera?
Brand Entertainment Needs Better Measurement
Why understanding this value must be achieved Nine Principles For Great Branding By Design
Branding and design: inseparable? Museums Want to Entertain You
New exhibitions using technology without going too far 10 Foolproof Ways to Earn Your Landing Page Visitors' Trust
The elements that ignite our feel-good senses Six Things You Don't Know About Google+
Ways to supersize your online presence
The National Arts Marketing Project (NAMP) consists of online and in person learning opportunities:
1) ArtsMarketing.org offers comprehensive resources featuring e-books, practical lessons, podcasts, and more.
2) Webinars are available every month on everything from social media trends to authentic messaging to diversifying your audience. Webinars are FREE to Americans for the Arts members. Join today!
3) National Arts Marketing Project Conference provides real time access to marketing, research, audience engagement strategies, and live networking experiences.
4) Customized regional workshops built to suit the needs of your community and can be scheduled at any time throughout the year. SAVE THE DATE: 2012 NAMP Conference, November 9-12, Charlotte, NC
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