Five Rules for Arts Organization Websites
Ceci Dadisman, Director of Marketing & PR, Palm Beach Opera
Every organization has a website, and I don't need to go over how important a good website is to your organization's identity as well as ticket sales and contributions. However, we can always make our websites better. Here are some rules to help arts organization websites be the best that they can be:
1. Your Homepage Is Key: Your website homepage is the most important page on your website. Think of it as the first step in turn-by-turn driving directions. READ MORE!
Spring Your Career Forward with Upcoming LIVE Webinars
Spring has sprung—and Americans for the Arts is pleased to offer you the freshest webinar topics in arts marketing. All of our webinars are FREE to members of Americans for the Arts. If you are not a member, you can still be a part of the audience for a purchase of $35.00.
Your Website Is Ugly!
April 10, 2012 at 2:00 PM EST
Is your arts organization struggling with a website that is difficult to manage? Join us in gaining real-world tips to make you a web manager pro in no time! REGISTER
Come Visit My Silo: Marketing and Development Working Together to Build Patron Loyalty
May 8, 2012 at 3:00 PM EST
Are you looking for strategic ways in which to increase revenue, reduce expenses, and lower attrition in your arts organization? If so, tune in and lead the way for a cultural shift in your organization. REGISTER
Check out our full list of spring webinar topics
Profiles in Creativity: Arts Marketing Success Stories
National Museum of Women in the Arts (NMWA) 25th anniversary ad campaign, 25 Art Lovers
Local residents, patrons of the arts, and Washington, DC area leaders are endorsing the idea that art enriches and informs us. The first 10 of 25 individuals have been selected, photographed, and interviewed as part of the National Museum of Women in the Arts (NMWA) 25th anniversary ad campaign, 25 Art Lovers. The advertising campaign, launched in February, will continue to run throughout 2012. WiT Media created the anniversary campaign concept to articulate the breadth and depth of the collection at NMWA and its impact on patrons. READ MORE!
Got a success story of your own? Tell us about it.
You Can Still Register For Arts Advocacy Day On Site!
If you are interested in attending Arts Advocacy Day, you can still register on site on Monday, April 16, 2012. Registration will be located in the Blue Prefunction Room of the Omni Shoreham Hotel and is open 8:00 a.m.–4:00 p.m. Pick up your meeting materials and then visit the Americans for the Arts Store and the Resource Center. Registration materials will also be available at the Congressional Arts Kick-Off on Tuesday morning.
The New Facebook Timeline
Tips for Easing the Shift for your Organization
Marketers Need an Image Strategy
Harnessing the Photo Frenzy
Three Things Every Company Can Do
How to Stay Out of Your Customer’s Dog House
Using Social Networks to Make Theater Digital
Using Pinterest as a Planning Tool
Santa Cruz Museum's New Problem Solving Approach
Digital Advertising Lessons from the For-Profit Industry
How Can Advertising Survive the Digital Age?
The National Arts Marketing Project (NAMP) consists of online and in person learning opportunities:
1) ArtsMarketing.org offers comprehensive resources featuring e-books, practical lessons, podcasts, and more.
2) Webinars are available every month on everything from social media trends to authentic messaging to diversifying your audience. Webinars are FREE to Americans for the Arts members. Join today!
3) National Arts Marketing Project Conference provides real time access to marketing, research, audience engagement strategies, and live networking experiences.
4) Customized regional workshops built to suit the needs of your community and can be scheduled at any time throughout the year.
SAVE THE DATE: 2012 NAMP Conference, November 9-12, Charlotte, NC