 Featured Article
Sports and the Arts: Joined at the Marketing Hip
Matt Levine, CEO & Managing Director
SourceUSA, Los Altos, CA
Introspection in business encourages the sharing of best practices within an industry, and the National Arts Marketing Project is a prime example of this.
But benchmarking can be even more valuable—in other words, probing other industries to determine their best functional practices that inform one's own special needs. For example, how the customer service standards of Nordstrom's can influence auto dealership service protocols, how Disney's devotion to "exceeding expectations" has influenced many (but not all) hospitals' attitudes toward patients and employees, and how airlines' dynamic pricing has affected concerts/sports and now Broadway theater ticket pricing. Read More. Photo by Josh Hawley
CALLING ALL ARTS ADMINISTRATORS: LEARNING OPPORTUNITIES FOR 2012!
Americans for the Arts has officially opened registration for the Local Arts Classroom. This four-month virtual leadership development series will allow local arts leaders to master foundational concepts and build skills in the core areas of local arts development. The program is designed for arts professionals with less than 10 years of experience in the field, including current undergraduate or graduate students and those who are transitioning into the field from another sector.
Application Deadline is February 24, 2012. CLICK HERE to apply now! REMINDER! Don't miss out on the chance to attend other educational opportunities right from your home or office! Our 2012 arts marketing webinars are filling up fast, so reserve your spot today! Topics include:
Marketing Technology Fads: How to Give Your Fluff Substance
February 13, 2012 at 3:00 p.m. EDT
Roadmap to the pARTnership Movement
February 15, 2012 at 3:00 p.m. EDT Finding the Perfect Media Marketing Mix
March 13, 2012 at 2:00 p.m. EDT Your Website Is Ugly!
April 10, 2012 at 2:00 p.m. EDT
Come Visit My Silo: Marketing and Development Working Together to Build Patron Loyalty
May 8, 2012 at 3:00 p.m. EDT
 JOIN THE MOVEMENT! Check out the pARTnership Movement, our new campaign designed to reach business leaders with the message that partnering with the arts will advance their bottom-line goals and build their competitive advantage. Let’s work together to spread the word, because when arts and businesses partner, everyone profits!
NAMP NEWS  Can Google+ Help Your Business?
Learn the tricks for exposing your brand
U R What U Tweet
Five steps to a better personal brand Four Apps: A Closer Look
Engaging in the current museum experience Tumblr Is Headed For The Creative Community, Should Arts Organizations Follow?
Examining the next step for your social media strategy A Gumball For New Followers
A playful way to celebrate growing popularity on Twitter 11 Tips for Marketing Your Brand on LinkedIn
Convert networks into customers, and ‘likes’ into sales
The National Arts Marketing Project (NAMP) consists of online and in person learning opportunities:
1) ArtsMarketing.org offers comprehensive resources featuring e-books, practical lessons, podcasts, and more.
2) Webinars are available every month on everything from social media trends to authentic messaging to diversifying your audience. Webinars are FREE to Americans for the Arts members. Join today!
3) National Arts Marketing Project Conference provides real time access to marketing, research, audience engagement strategies, and live networking experiences.
4) Customized regional workshops built to suit the needs of your community and can be scheduled at any time throughout the year. SAVE THE DATE: 2012 NAMP Conference, November 9-12, Charlotte, NC 
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