 Featured Article
Prepped and Ready: Using E-Mail to Prepare Audiences for Their Arts Experience
Katryn Geane
Marketing and Communication Coordinator
Jacob’s Pillow Dance Festival, Becket, MA
“Pack your shorts!” Picture this: You are sitting outside having a pleasant mid-festival meeting with your boss when she says, “Pack your shorts, because you’re going to San Jose!” If you’d cry tears of joy, it’s OK because that’s exactly what I did. (Don’t laugh, I was excited.) A few weeks later I was sitting in a conference room in California, listening to arts marketing masters school us in the “new to the field” preconference clinic, then experienced a whirlwind #NAMPC during which I attempted to find new nooks and crannies of my brain in which to store information. READ MORE. Photo Credit: Ramberg Media Images
2012 IS HERE! Mark Your Calendars for Arts Marketing Webinars! Want the best professional development right from your home or office? Don't hesitate to register for this season's webinars, FREE to members of Americans for the Arts. Not a member? No problem! You can still join the conversation by purchasing any of our webinars for $35.00. For an entire list of webinars offered by Americans for the Arts, click here. Marketing Technology Fads: How to Give Your Fluff Substance
February 13, 2012 at 3:00 p.m. EST, 2:00 p.m. CST, 1:00 p.m. MST, 12:00 p.m. PST
Roadmap to the pARTnership Movement
February 15, 2012 at 3:00 p.m. EST, 2:00 p.m. CST, 1:00 p.m. MST, 12:00 p.m. PST Finding the Perfect Media Marketing Mix
March 13, 2012 at 2:00 p.m. EDT, 1:00 p.m. CDT, 12:00 p.m. MDT, 11:00 a.m. PDT
Your Website Is Ugly!
April 10, 2012 at 2:00 p.m. EDT, 1:00 p.m. CDT, 12:00 p.m. MDT, 11:00 a.m. PDT
Why Join? Membership at Americans for the Arts  Professional membership with Americans for the Arts means access to services, programs, and resources designed especially for you—the arts professional.
From free webinars to discounted conference registrations, membership gives you a wide range of professional development tools. With the Americans for the Arts professional membership program, arts leaders have access to information and support. Americans for the Arts offers a variety of membership benefits and services to assist both individuals and organizations. Join today!
NAMP NEWS 10 Brand-Building Steps
Tips for reluctant beginners. What Were They Thinking?
What brands can learn from Crystal Pepsi. Search and Social Media Marketing Predictions for 2012
The search engine and social platform forecast. Old White People Love Broadway
Like it or not, understanding your audience is crucial. Millennials Are Playing With You
Understanding the gamification of marketing. As New Composers Flourish, Where Will They Be Heard?
These young composers hold the key to classical music’s future.
Photo Credit: C. Duggan
The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country SAVE THE DATE: 2012 NAMP Conference, November 9-12, Charlotte, NC
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