Featured Article
This Is the End of Business as Usual & the Beginning of a New Era of Relevance
Brian Solis, Principal, Altimeter Group
Author of The End of Business as Usual Come gather 'round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You'll be drenched to the bone
If your time to you
Is worth savin'
Then you better start swimmin'
Or you'll sink like a stone
For the times they are a-changin'.
- Bob Dylan, The Times They Are A-Changin'
I’m sure you are wondering why I chose lyrics to open this month’s newsletter. If you skimmed through them, stop here for a moment, go back through the Dylan’s words, and take your time. Carefully read, and feel, what it is he’s saying and savor the moment to connect the meaning of his words to the challenges you face today. READ MORE.
Can't Make It to Louisville? Join Winning Audiences with Social Media!
Here’s some exciting news: Livestream.com has partnered again with the NAMP Conference to live webcast three conference general sessions. Log on during the presentations to participate in online conversations and submit questions from wherever you are and access the archived sessions after the conference is over! Make sure to bookmark this link for easy access to the streaming channel during and after the conference! Here are the live webcasts and how you can watch: Sunday, November 13 9:00 a.m. EST - Opening General Session with Scott Stratten Monday, November 14 12:20 p.m. EST - Plenary Lunch with Oliver Uberti Tuesday, November 15 10:45 a.m. EST - Closing Plenary with Sam Horn
Want more ways to be a part of the action? Follow hashtag #NAMPC on Twitter to hear shared reactions from attendees inside and outside the conference rooms in Louisville.
NEW! Upcoming Webinars for 2011 & 2012! Local Trends for 2012: The Listening Post
November 30, 2011 at 3:00 p.m. EST, 2:00 p.m. CST, 1:00 p.m. MST, 12:00 p.m. PST
Marketing Technology Fads: How to Give Your Fluff Substance
February 13, 2012 at 3:00 p.m. EST, 2:00 p.m. CST, 1:00 p.m. MST, 12:00 p.m. PST
Presenter: David Dombrosky, Principal, Dombrosky Arts Consulting
Webinars are available at no cost to our professional members and available for a fee of $35.00 for non-members. Please join to attend the webinar and enjoy many other membership benefits.
NAMP NEWS Nine Important Elements of a Social Media ROI Report
Building value into the service you provide. Tweet Seats Draw People Who Probably Wouldn't Have Attended
Dayton Opera targets younger patrons. Rendezvous with Art and Ardent
Art aficionados use social media to keep in touch about arts events. The Brands That Survive Will Be The Brands That Make Life Better
Don't just make your product better, create impact. Medieval Marketing
Is marketing moving away from modernist simplicities?
11 Best YouTube Practices for Nonprofits
Build a community; Build engagement.
The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country 
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