Featured Article
If the Avenues to Showcase the Values of Creativity Don’t Exist, Build Them
Simón C. Perazza, Director of Strategic Communications
ArtServe Michigan As an industry, artists and arts organizations have always had to get creative about how they communicate their craft to demonstrate their value beyond aesthetics. Not given to succumbing under the pressure of a challenge, the creative community has reinvented itself and its business model to diversify revenue streams and maintain sustainability in a changing marketplace. In Michigan, artists and arts and culture organizations have endured systematic cuts to funding support. Read more from Simón.
Photo retrieved via Flickr: Michigan Municipal League, Creative Commons Attribution.
Heidelberg Project: The Heidelberg Project is art, energy, and community. It’s an open-air art environment in the heart of an urban community on Detroit’s East Side.
 NEW! FREE E-Book: 50 Winning Tweets from the 2011 National Arts Marketing Project Conference
At this year's National Arts Marketing Project Conference, more than 520 arts marketers traveled to Louisville, KY to swap ideas, share success stories, and learn the best practices for engaging and WINNING AUDIENCES. With iPads, laptops, and smartphones in hands, 4,500 tweets captured the energy and enthusiasm that took place both inside and outside the conference headquarters.
Our newest e-book, 50 WINNING TWEETS FROM THE 2011 NATIONAL ARTS MARKETING PROJECT CONFERENCE, illustrates the 50 most insightful, inspiring, and awesome takeaways straight from the #nampc tweet deck. Whether you attended the NAMP Conference or you are seeking bits of marketing wisdom, every arts marketer is sure to enjoy this compilation of our most favorite, stimulating, and memorable tweets. Check it out today in our growing e-book section on ArtsMarketing.org! (HINT: Keep your eyes peeled for a new e-book coming up in our holiday newsletter!)
Looking for a Fresh Way to Highlight Your Organization, Event, or Services in 2012?  Did you know that you can gain exposure every week to more than 4,000 people who really care about the arts and audience engagement?
Did you know you could reach more than 35,000 people every month who are eager to find new ways to increase their audiences and make an impact in their community? We can help you connect with this ever-growing network at ArtsMarketing.org.
Heighten visibility and direct traffic right to your website from ArtsMarketing.org or the next issue of the National Arts Marketing Project Newsletter. Your ad will link visitors directly to your website, ultimately bringing new audiences to your box office and new customers to your business. For a full range of options, take a look at our Media Kit. To discuss a customized sponsorship that fits your organization's size and budget, contact Conference Program Coordinator Laura Kakolewski at LKakolewski@artsusa.org, or by phone at 212.223.2787.
NAMP NEWS
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How do you hire the right ones? Symphony is Tweet Music to Their Ears
One symphony's social media strategy to market to a larger audience. Building a Mobile App Is Not a Mobile Strategy
Downloads don't necessarily measure success. It's All About Me!
Companies bank on "me" selling to revitalize brands. Critics Should Blog, Tweet, Engage, But Not Help Sell Tickets
Reviews may have impact an on the box office, but that should not influence what critics write.
The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country 
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