The Social Media/Database Connection
Amelia Northrup, Strategic Communications Specialist
TRG Arts, Colorado Springs, CO
The cardinal rule of communications is “know your audience.” But with social media, it’s sometimes easier said than done.
This week in the Arts Marketing Blog Salon I wrote Three Ways to Put Social Media in Its Place about keeping your social media activity direct, targeted, and focused on return-on-investment. In it, I briefly touched on how difficult that can be, because you often can’t track users outside of social media platforms. One of the lingering questions for arts organizations—really, for all companies which thrive on direct marketing—is how to connect interactions on Facebook and Twitter with your database. Read More.
Get Ready for Louisville by Engaging in the Arts Marketing Blog Salon!
With just six weeks left before the 2011 NAMP Conference, the best way to prep yourself for all of the upcoming strategy sharing, peer networking, and idea swapping is with this all access pass to a virtual discussion with you and 20 voices from the field. Blogs exploring the broad lanscape of arts marketing, social media, and audience engagement will continue to be posted through October 7 on ARTSblog.
Want to get more involved? Dive right in!
Sneak Peak! Want to know who else you can look forward to this week? Check back for posts by Ian David Moss, Brian Reich, Mary Trudel, & more! (After all, we can't give it all away). Get inspired & share your thoughts on ARTSblog today!
WEBINAR: "Pricing Strategies to Attract Audiences and Keep Them Coming Back"
October 19, 2011 @ 2:00 p.m., Presented by Kara Larson, Founder and Principal of Arts Knowledge, LLC
Why not start Winning Audiences now by attending our upcoming webinar? Kara Larson, Founder and Principal of Arts Knowledge, LLC will answer everyone’s burning question: how do we keep our audiences coming back? During the webinar, she will unpack the details of different pricing strategies that have successfully turned one-time arts participants into loyal arts patrons. She will discuss everything from introductory discounts to differentiated pricing, and finally dynamic pricing.
REGISTER NOW and find the pricing strategy that is right for you! This webinar is FREE to members of Americans for the Arts and $35.00 for nonmembers.
Want to Increase Visibility for Your Organization or Upcoming Performance?
It's conference season—and prime time for you to take advantage of our ArtsMarketing.org Sponsorship Program.
Place your logo on our hompage, the conference homepage, or in one of our upcoming e-blasts, and your organization or performance is sure to gain heightened online visibility through clickable ads that will link to your website. With different packages to choose from, there’s a fit for every organization & budget. For more details, check out our full Media Kit or contact Conference Program Coordinator Laura Kakolewski at firstname.lastname@example.org.
The Five Levels of Audience Participation
Crafting shows based on audience participation survey
Social Media's Impending Flood of Customer Unlikes
Make sure your social connection is meaningful
To Charge or What to Charge?
As museums put up prices, we ask who charges, and why
Hassle Maps: The Genesis Of Demand
Make your customer’s hassles a top priority
The Four Classic Ways to Recession-Proof Your Brand
Basic Strategies to Help Weather the Storm
Venues, Artists, and Social Media: You're Doing It Wrong
Artists as an untapped social media resource
The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
2011 National Arts Marketing Project Conference
November 12–15, 2011