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National Arts Marketing Project Newsletter

On the web: www.ArtsMarketing.org By E-mail: info@artsmarketing.org
 

Featured Article
A Cornucopia of Audience Development Resources & Research
Denise Montgomery, Founder & President
CultureThrive

What started out as a daunting undertaking turned into a fulfilling endeavor and oft-requested end product. After staring at the stack of audience development research on my desk, I finally decided to turn it into something useful: an Annotated Bibliography of Audience Development Resources.

So I pose this question to all arts marketers: What is your relationship with the growing pile of research and resources on your desk? Do you feel…READ MORE





Advanced Registration Deadline is Drawing Near!


October 28 marks the end of the Advanced Registration Period. Avoid the extra cost and take advantage of these three easy ways to register (online, fax, or direct mail). Registrations received after October 28 will be processed at the on-site rate, so register today to lock in savings!

Tip: To get ahead of the curve, don’t forget to sign up for one of this year's preconferences: Think Tank: Unlocking Strategy with Marketing Masters or Clinic: Fundamentals for Changing Times.

 



NAMP NEWS

An Ailing Asian Art Museum Adopts a New Attitude
Bringing in new audiences through "stand out by being bold" motto

The Inside Story: 5 Secrets To Pixar’s Success
A rare glimpse into company culture

Flash Theater LA
The Future or Another Fad?

Steve, Usability, and the Gradient Audience
The audience's role in the artistic process

Two Foundations Take New Approaches to Arts Engagement
Innovative ideas in an economic downturn

Where’s Your Share Button?
Word-of Mouth advertising is crucial

 


 

The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country

 


2011 National Arts Marketing Project Conference
November 12–15, 2011
Louisville, KY
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