 Featured Article:
Pricing Strategies to Attract Audiences and Keep Them Coming Back for More
Kara Larson, Founder & Principal, Arts Knowledge, LLC, Portland, ME
Seems simple, doesn’t it? If only we could just make very inexpensive tickets widely available, we’d fill our halls every night, right? Wrong. Very few performance venues make a long-term success of low-price presenting without (and sometimes even with) underwriting. So how do the rest of us set prices that attract audiences and satisfy patrons? READ MORE.
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HAVE YOU HEARD? Three Online Events Just for You This Fall
Summer may be over, but that means that we are so close to convening in Louisville for the 2011 National Arts Marketing Project (NAMP) Conference, Winning Audiences. Stay ahead of the curve and get your creative juices flowing by putting these three great arts marketing resources on your schedule now!
September 21, 2011: 2:00 p.m.–3:00 p.m. (EDT) Webinar: How Strong Is Your Social Net? Click here for more information & registration. October 3-7, 2011: National Arts Marketing Project Blog Salon! As we approach the NAMP Conference, Winning Audiences, ARTSblog will be filled with voices from the field who will spark the conversation on arts marketing and audience engagement. October 19, 2011: 2:00 p.m.–3:00 p.m. (EDT) Webinar: Pricing Strategies to Attract Audiences and Keep Them Coming Back for More. Click here for more information & registration. The 2011 Arts Marketing blog salon is generously sponsored by TheaterMania.
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TheaterMania: Helping to promote the arts since 1999 learn more
OvationTix: TheaterMania’s state of the art ticketing, CRM, marketing, and fundraising software learn more
 NEW PODCAST!
NAMPRadio Episode 15: Influencing With Photography
In the newest episode of NAMPRadio, the panelists (Ron Evans, Maris Smith, Matt Campbell) and special guest, photographer and branding guru Ben Collier, talk about the still image and how it is a unique power for moving audiences with emotion. We talk about do's and don'ts of shooting photos and get some inspiration for all of you secret photographers out there. Listen to our newest podcast!
NAMP NEWS Brains, Rather Than Butts, in the Seats
Increasing audience engagement How to Effectively Tell Your Brand's Story On Twitter
The essential aspect of personal branding Stop Blogging – Start Thinking
Advice on the magical power of blogging To Raise Money, You Have to Appeal to People’s Emotions
Debating: Fact vs. Emotion The Top Five Social Media Mistakes
Common traps to avoid How to Hold a (Successful) “Tweet Seats” Event in the Theater
Segmenting theater seats for social media users
The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country Photo Credits: Microphone by Lucias Kwok
2011 National Arts Marketing Project Conference
November 12–15, 2011
Louisville, KY 
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