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Effective Communications: The Influence of Digital & Social Media in the Arts
Mary R. Trudel, Principal
Trudel | MacPherson Arts Consulting
New York, New York
In our work as communications consultants specializing in the arts, the questions we hear most often tend to involve digital and social media. Even arts organizations that are recognized for innovating online are asking basic questions about the effectiveness of what they’re doing: if successful, how to make success more predictable and repeatable; and if not, how to get the sorts of results others are achieving. Read the rest of this article.
Image Credit: Wesley Freyer
Gear Up for the National Arts Marketing (NAMP) Conference by Attending Our September Webinar!
How Strong Is Your Social Net?
September 21, 2011 at 2:00 p.m. EDT - Trudel | MacPherson's How Strong Is Your Social Net? national survey of digital and social media usage by arts organizations, the first study of its kind, is revealing surprising trends. Joined by digital media strategist Jai Sen, Trudel and MacPherson will present an overview of their national findings and some specific case studies of arts organizations—both large and small—who are using digital and social media to full advantage. REGISTER NOW!
Join the Fun! Participate in Our Upcoming Blog Salon, October 3–7 - The National Arts Marketing Project is hosting a blog salon on October 3–7, 2011. As a lead up to the NAMP Conference: Winning Audiences, ARTSblog will be THE PLACE for a discussion on the broad landscape of arts marketing and audience engagement. Mark your calendars and join our invited bloggers, including Sam Horn, Ian David Moss, and Brian Reich to name a few, at this online idea swap. Take a moment to leave a comment, share an opinion, or ask a question.
The 2011 Arts Marketing blog salon is generously sponsored by TheaterMania.
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TheaterMania: Helping to promote the arts since 1999 learn more
OvationTix: TheaterMania’s state of the art ticketing, CRM, marketing, and fundraising software learn more
NEW ARTS MARKETING RESOURCE!
FREE New E-book: 13 Social Media Infographics That Every Marketer Needs to See
 Infographics seem to be everywhere. So we compiled the 13 most effective, informative, and fun infographics to give you tips and the strategies you’ll need to market the arts and engage audiences. Check it out here!
In this FREE resource tailored for the modern day arts marketer, you will: - Travel through time to learn the history of marketing channels.
- See visual representations of complex data on the instant effect of social media.
- Follow alongside the journey of your tweet!
- Learn how you can structure and maintain your website through the concept of “donut marketing.” YUM!
NAMP NEWS  Charging a Premium for Movies, at a Cost
Would you go to the movies more if tickets cost less?
Five Ways Museums Are Reaching Digital Audiences
New platforms are allowing museums to break free from standard methods Twitter Users More Likely to Impact Your Brand Over Other Social Networks
Who are Twitter users? Why are they important to your brand? Gospel Lessons in Marketing From "The Book Of Mormon"
Broadway wins the hearts of its audience, but there are lessons for marketers, too The Power of Social Fundraising
REAL Change for Nonprofits Ticketmaster Teams With Facebook So You Can Sit Next To Your Friends
Live events are social; Buying tickets should be, too
The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
2011 National Arts Marketing Project Conference
November 12–15, 2011
Louisville, KY
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