.JPG) Featured Article
Video Production: A Practical Guide for Arts Marketers
Lisa Niedermeyer, Independent Consultant
Becket, MA
On June 30, Americans for the Arts hosted a webinar titled Video Marketing for the Arts: How, Why, and When with video specialists Caleb Custer of Caleb Custer Arts Marketing and Michael Miceli of Miceli Productions HD. More than 50 arts marketers participated in the webinar, which presented strategy for both in-house and outsourcing video production. To help arts marketers answer the question of when to approach video in-house or when outsourcing is more appropriate, Michael Miceli offered the following analogy: "Would you wear the same clothes to a casual dinner socializing with friends as you would wear to ask a stranger to donate money or purchase something?" READ MORE.
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Practice Your Audience Engagement Skills in Louisville!
This year's National Arts Marketing Project Conference has killer social events that simply can't be matched by any social media website. Take advantage of the various face-to-face idea sharing that doesn’t involve a social networking site or commenting on a blog.
 Food for Thought! On Saturday, November 12 and Monday, November 14, join fellow attendees at local restaurants for lively dinner conversation on relevant audience engagement and marketing fundraising topics. Explore the colorful spirit of Louisville and taste its diverse flavors.
- Absorb the Old World Splendor of Louisville! On Sunday, November 13, join us for the Opening Reception at the Historic Brown Theatre, the Grand Dame of Louisville's artistic community. Tour the Theatre, sip a cocktail, and take in the sights and sounds of local artists.
- Roundtables for Interactive Discussion! On Monday, November 14, these peer-led roundtables will inspire you with success stories, breakthrough initiatives, and case
 studies. A variety of topics will be covered, such as Growing Your Student Audience, Making Your Website Mobile Friendly, Back to the Future: Subscription Sales in the New Millennium, and more! - Back by Popular Demand: One-to-One Coaching! On Monday, November 14, Get personal attention and specific advice for your organization with speed coaching from fellow practitioners and experts in the field.
 Digital Community: Don’t put down that smartphone so fast! In fact, we encourage you to engage with your colleagues by using our Twitter hashtag (#nampc). Share what's going on with your colleagues and friends back home and across the country. 
NAMP NEWS Causecast: How Brands, Employees, & Nonprofits Partner 4 Change
Purposeful engagement brings opportunity.  10-Point Checklist for Better Social Media PR
Tips to up your game.
How Do You Thank Your Donors?
Knowing how important “thank you” is. The Audience Is Dead
Museums patrons are now ‘participants.’ How Introverts Are Better Networkers
Break the ice and forge lasting relationships. Artists Discover the Art of Crunching Numbers
Number-crunching isn't only a crucial tool—it's got sex appeal.
The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country 2011 National Arts Marketing Project Conference
November 12–15, 2011
Louisville, KY
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