Featured Article
Shift & Reset
Brian Reich, Managing Director, little m media, New York City .jpg) I say it all the time, but it bears repeating: Our society has changed—dramatically—over the past few decades. We talk about it all the time in the context of business (flattening), government and politics (opening), and community (connecting).
Structurally, these changes in society have been massively disruptive, and our daily lives bear the imprint. But disruption alone does not automatically translate into sustained positive action or lasting shifts in behavior. Every organization, and particularly those focused on arts and culture, have felt the impact of these changes. But few, if any, have made the necessary changes—in how they think, operate, or communicate—in response. READ MORE.
Photograph obtained under a Creative Commons license
Professional Development Tailored to Fit Your Needs!
On November 12–15, 2011, the National Arts Marketing Project (NAMP) Conference in Louisville, KY is the place where you will gain access to innovative tools and techniques that support revenue generation and audience engagement.
With stellar speakers such as Scott Stratten, best-selling author of UnMarketing: Stop Marketing, Start Engaging.; Oliver Uberti, design editor at National Geographic Magazine; and Sam Horn, award-winning author of POP! Create the Perfect Pitch, Title, and Tagline for Anything, this year’s conference will provide great ROI for you and your organization. Learn more!
A PRECONFERENCE FOR EVERYONE! The first Think Tank in 2010 was an undeniable hit; but there’s still more work to be done. This year, the Think Tank: Unlocking Strategy with Marketing Masters is back, so don't miss out! For attendees who want a refresher on marketing strategies and management skills, hop on board for the Clinic: Fundamentals for Changing Times preconference. 
 NEW PODCAST!
NAMPRadio Episode 14: Streaming Video, U.K. Style
 We love to listen in when our NAMPRadio panelists produce such exciting and fresh content for our audience! In this episode, the panelists (Ron Evans, Maris Smith, and special guest, consultant Hannah Rudman), discuss the hot topics surrounding streaming video, live recorded performances, and a wealth of other cool tech! Listen here!
NAMP NEWS
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Mobile devices—be direct or be ignored Salem Rebrands Beyond Witch Tourism
How embracing change can ensure success Five Personal Branding Mistakes to Avoid
Your personal plan needs to be well thought out Three Ways to Prepare Your Business for Social Search
Is your business ready for the social search? Sotheby's Launches New Marketing Strategy
Continuity is key when extending existing brands Twitter Is the New Facebook
Twitter is growing increasingly social
The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
2011 National Arts Marketing Project Conference
November 12–15, 2011
Louisville, KY
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