Featured Article
Two Non-Traditional Social Ideas for Marketing Your Venue & Performances
Peter Corbett, Founder and CEO
iStrategyLabs As a social experiential agency, we at iStrategyLabs get to play with all sorts of emerging platforms and methodologies for promoting our clients’ brands and events. The following concepts are ones we’ve tested, and which show great promise in being applicable for arts organizations that are looking to market their venues and performances in new ways. These approaches are meant to be inexpensive and lightweight to produce, yet have impact that can be felt at the box office in terms of lifting brand awareness for the organization.
Read more from Peter.
iStrategyLabs builds online and offline movements that engage communities through creative marketing, experimental uses of social media, and civic innovation programs of all kinds. They are creative problem solvers and passionate producers capable of building everything from websites, to animated films, to massive festivals.
NAMPRadio Episode 13: "The Trio Talks”
 In the newest episode, the panelists (Ron Evans, Maris Smith, and Matt Campbell) take a podcast all for themselves, with no guest panelist this time around. Just, "The Trio Talks." They go over a wide-range of technology treasures that groups are using in different ways, including recent changes to Facebook, Google, and QR code technologies.
Listen Here!
NAMP News
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An arts organization uses the psychology of spending to boost subscriptions
How to Build an Unforgettable, "Smashable" Brand Identity
Museums as town squares
Ten Tips from Buzzfeed to Make Your Content Go Viral
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Using Your Audience as Exhibit Designers
How the San Francisco Mobile Museum was born
Photo credit : Frank Kovalchek
The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
SAVE THE DATE! 2010 NAMP Conference, November 12-15, Louisville, KY
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