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National Arts Marketing Project Newsletter

On the web: www.ArtsMarketing.org     By E-mail: info@artsmarketing.org

Registration Is Open for the 2011 National Arts Marketing Project Conference!
WINNING AUDIENCES
Louisville, KY
November 12
15

This year, join us in Louisville to discover the most effective audience engagement strategies, network with peers old and new, and embrace the colorful spirit of the South! A city built on America’s first frontier, Louisville is home to a proud tradition of artisanal crafts, performing arts, and historical architecture. Louisville’s cultural attractions immerse you in an experience you can find nowhere else. From the Humana Festival and the best bluegrass and blues in the country to the Muhammed Ali Center and the Louisville Slugger Museum, Louisville is booming with arts and culture.

Visit the conference website to view the schedule of our professional development sessions that cover a variety of topics, including engaging with first-time audiences, the consumer psychology of audience behavior, using mobile applications to win audiences, and many more! 

Lock in savings today and
register before the September 14 early-bird deadline! 


UPCOMING WEBINAR!
Video Marketing: How, Why & When?

June 30, 2011 at 2:00 p.m. EDT, 1:00 p.m. CDT, 12:00 p.m. MDT, 11:00 a.m. PDT (60 minutes)

When we look at interactions with e-mail or social media, the most popular content consumed is video. In this webinar, you'll hear from two different video marketing experts. Caleb Custer provides the perspective of working "in-house" within arts organizations as a content creator. Michael Miceli shares the perspective of an "out-sourced" video service that caters to arts organizations. Learn the critical variables to consider when integrating video into your marketing and fundraising campaigns from these complimentary viewpoints.

Presented by: Caleb Custer, Marketing Strategist; Michael Miceli, Executive Director, Miceli Productions, LLC. REGISTER NOW!

This webinar is FREE to Americans for the Arts members. Not a member? Learn more here


NAMP NEWS

Over-Branding Kills Profits and Scares Off Consumers
Improved service and transparency creates staying power

Lady Gaga's Promotional Blitz for New Album Offers New Business Model
Cross-promotion creates new marketing plan

Libraries Retool for Boomers
New programs to better serve patrons

Reaching Out to a Global Audience
What to consider when creating an effective global campaign

Get Your Social Media Ducks in a Row
Five steps to easily managing your message

How to Measure Your Audience through Social Media
How to make the most of social media engagement 



The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country


 

Register Now! 2011 NAMP Conference, November 12-15, Louisville, KY
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