Featured Article
Does Your Message POP?
By Sam Horn
The Intrigue Expert and author of POP! "I don’t have a short attention span...oh look, a kitty.” People are busy. We have about one minute, max, to get their interest. If we don't quickly prove we're worth their valuable time and mind, they’ll mentally move on. What do you care about? Whether that's getting funded, getting hired, or getting a yes; you'll be able to win buy-in and motivate decision-makers to care about what you care about if you use this innovative approach to POP! your message in the first 60 seconds. Does Your Communication Have People at Hello?
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Sam Horn is an award-winning communications consultant with a 20 year track record of results with an international clientele including Fortune 500 Forum, Hewlett-Packard, NASA, Kaiser Permanente, Boeing, Intel and Capital One. Her most recent book POP! Create the Perfect Pitch, Title or Tagline for Anything introduces 25 original techniques on how to interest anyone in anything in 30 seconds or less. Learn how to convey your message in a fresh, relevant way that cuts through the clutter and holds your audiences’ attention. Join Sam Horn and hundreds of your fellow arts marketers at this year's National Arts Marketing Project Conference in Louisville, KY, November 12–15, 2011! Look for more details on ArtsMarketing.org next month!
New! Webinars for Arts Marketers
Video Marketing: How, Why, & When?
June 30, 2011 at 2:00 p.m. EDT, 1:00 p.m. CDT, 12:00 p.m. MDT, 11:00 a.m. PDT
How Strong Is Your Social Net?
September 21, 2011 at 2:00 p.m. EDT, 1:00 p.m. CDT, 12:00 p.m. MDT, 11:00 a.m. PDT
Pricing Strategies to Attract Audiences and Keep Them Coming Back for More
October 19, 2011 at 2:00 p.m. EDT, 1:00 p.m. CDT, 12:00 p.m. MDT, 11:00 a.m. PDT Webinars are FREE for Americans for the Arts members! Join today to register!
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The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
SAVE THE DATE! 2010 NAMP Conference, November 12-15, Louisville, KY
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