Featured Article
Diversifying Your Audiences: The Financial Argument
Salvador Acevedo, President
Contemporanea  Not long ago, I attended the presentation of a fellow audience researcher, who put in numbers what we have known already for a long time: there is a negative growth of current audiences in the next generations. This means that in the near future there will be less people who fit the profile of current arts audiences. In other words, we are running out of audiences who look like the ones we are engaging now. It is not only the fact that audience participation is decreasing among typical audiences, it is also that there are less people who fit that profile in our societies. Read More.
New Webinar!
Video Marketing: How, Why, & When?
June 30, 2011 at 2:00 p.m. EDT, 1:00 p.m. CDT, 12:00 p.m. MDT, 11:00 a.m. PDT
Presenters: Caleb Custer, Marketing Strategist; Michael Miceli, Executive Director, Miceli Productions, LLC. When we look at interactions with e-mail or social media, time and time again one of the most popular content consumed is video. In this webinar, we'll discuss all the steps of video marketing, from why video may be your best messaging tool to how to create a powerful video to when is the best time to distribute. You'll be creating cool content at home in no time! REGISTER TODAY! Beginning June 1, 2011, we will be expanding the audience to which we offer our webinar services. As such a great professional development tool for our members, both live and on-demand webinars will remain FREE of charge for all members of Americans for the Arts. Beginning in June, all webinars will be offered to non-members for a fee of $35.00 per webinar.
Join Now and Receive Six Months of Free Membership Benefits!
.gif) Fuel your organization with six months of FREE professional Americans for the Arts membership benefits. Your organization can join now at the Choice level ($150) or above and receive membership through December 31, 2012—that's six free months of membership!
Here are some of the great benefits and resources you would have access to: - Your network of colleagues, ready and willing to assist you in times of crisis and success, accessible simply by posting a question or comment to the members-only listservs;
- Savings of at least $100 off registration for the 2011 Annual Convention in San Diego, CA and other professional development events throughout the year;
- Timely information, tools, and resources in our Monthly Wire e-newsletter and Arts Link quarterly newsletter, as well as special reports on issues facing local arts organizations;
- All our live and on-demand webinars on topics like changing business models, video marketing, and more. These webinars are free for members and $35 each for nonmembers;
- The Members-Only website, featuring past issues of publications, tips on how to take advantage of member benefits, sample documents, and best practices to assist in your everyday work, and much more!
Learn more!
NAMP NEWS  Aiming To Become Iconic
A Houston museum morphs its building into a logo
Arts Discount-Ticketing Strategies
What to avoid and why- part 2 Google’s Marissa Mayer Talks Location Strategy
How pizza delivery influenced the company's thinking The Influence of Foursquare
A closer look at this location-based social tool Jared Leto And FX GM
How to live and profit like a rock star in a brave new world Get to the Good Part
In praise of shortened attention spans
The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
SAVE THE DATE! 2010 NAMP Conference, November 12-15, Louisville, KY
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