 Featured Article
We Need New Beans to Count
Clayton Lord, Director of Communications and Audience Development
Theatre Bay Area, San Francisco, CA
As an industry, the arts suffers from a value problem. This was thrown into sharp relief for me in an interview I had with an artistic leader from rural Wisconsin, who pointed out, “We’re all bean counters because the people we deal with, what they count is beans.” In almost everything we do to advocate for the arts, we place financial worth front and center, and in so doing we allow, even encourage, the people we’re trying to convince of art’s value to forget that that value is much more than economic.
Explicating value is difficult, especially for something as impermanent and subjective as art. But we all know what that value is—we’re artists. We believe strongly in the ability of art to stretch across divides, to instill empathy, to educate about new experiences, to encourage creative and critical thought, to transform relationships. Read More.
We Want Your Proposals for the 2011 NAMP Conference!
.jpg) Don't miss the opportunity to submit a proposal for the 2011 National Arts Marketing Project (NAMP) Conference: Winning Audiences, November 12–15, 2011 in Louisville, KY. From arts marketing and audience building to new technology and fundraising, the 2011 conference will provide the tools you need to reach audiences, funders, and new partners. Share your practical ideas and strategies on audience engagement and new technologies for succeeding in a more connected society. The NAMP Conference welcomes session proposals from a variety of arts, nonprofit, marketing, and fundraising professionals.
Proposals are due March 18, 2011. Visit the 2011 Call for Proposals page today!
NEW Webinar: Not Here, Not Now, Not That!: Protest over Art and Culture in America
April 6, 2011 at 3:00 p.m. EST, 2:00 p.m. CST, 1:00 p.m. MST, 12:00 p.m. PST (60 minutes)
Why do people fight over some works of art but not others? Presented by Steven J. Tepper, Associate Director, The Curb Center for Art, Enterprise & Public Policy at Vanderbilt University, this webinar will examine a wide range of controversies over films, books, paintings, sculptures, clothing, music, and television in dozens of cities across the country to find out what turns personal offense into public protest.
Register now!
All webinars are FREE to members of Americans for the Arts. Can't make the live webinar? As an Americans for the Arts member, our On-Demand Webinars can be accessed anytime.
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The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country SAVE THE DATE: 2011 NAMP Conference, November 12-15, LOUISVILLE, KY
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