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Rethinking Online Video: Content Matters
Chris Hintz, National Marketing and Communications Manager
Interlochen Center for the Arts, Michigan
Six years after YouTube launched, many marketing professionals are still grappling with how to use online video. Social media experts promise a global audience of millions and the potential of viral marketing. It is all very enticing. Yet many organizations that have eagerly posted videos have met with disappointment instead of Internet fame. Something isn’t working.
Despite all the excitement about online video as a marketing tool, a key detail has been conspicuously absent from most discussion: substance and content. This situation is reminiscent of the early days of the Internet boom, when the medium overshadowed content and organizations and businesses rushed to get online with little apparent thought about what to actually put on their new websites. Eventually, the medium matured and most organizations today put considerable thought into the content and functionality of their websites. With billions of videos online, it is long past time that the conversations about web video move in a similar direction. So what’s next? READ MORE.
LAST CHANCE! Submit Your Proposals for the 2011 National Arts Marketing Project Conference! Friday, March 18 is your last opportunity to submit a proposal for the 2011 National Arts Marketing Project (NAMP) Confere nce, Winning Audiences, November 12–15, 2011 in Louisville, KY. From arts marketing and audience building to new technology and fundraising, the 2011 conference will provide the tools you need to reach audiences, funders, and new partners. Share your practical ideas and strategies on audience engagement and new technologies for succeeding in a more connected society. The NAMP Conference welcomes session proposals from a variety of arts, nonprofit, marketing, and fundraising professionals. Submit your proposal now! Visit the 2011 Call for Proposals page for more information.
NEW Webinar: Not Here, Not Now, Not That!: Protest over Art and Culture in America
April 6, 2011 at 3:00 p.m. EST, 2:00 p.m. CST, 1:00 p.m. MST, 12:00 p.m. PST (60 minutes) Why do people fight over some works of art but not others? Presented by Steven J. Tepper, Associate Director, The Curb Center for Art, Enterprise & Public Policy at Vanderbilt University, this webinar will examine a wide range of controversies over films, books, paintings, sculptures, clothing, music, and television in dozens of cities across the country to find out what turns personal offense into public protest. This webinar is FREE to Americans for the Arts members. Join and register today!
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Tell All Your Friends! Gen Zers and Gen Yers
How Brands Communicate with Youngsters
The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
SAVE THE DATE: 2011 NAMP Conference, November 12-15, LOUISVILLE, KY
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