Featured Article
Do You Have Trust Issues? Data Sharing and the Arts
David Dombrosky, Executive Director
The Center for Arts Management and Technology, Pittsburgh, PA  I recently had the privilege of facilitating a roundtable discussion in New York City focusing on issues related to data sharing among arts organizations. As Tiffany Bradley, development and marketing specialist for Fractured Atlas, recently wrote:
"As more organizations lead collaborative efforts, the implications of sharing data come to the forefront. Data sharing—whether for marketing, ticketing, fundraising purposes – raises a host of issues. Does pooling information about patrons lead to greater revenues for all parties? Or do organizations risk a negative response from patrons?"
Hosted by Fractured Atlas as part of their "Issue Brunch" series and streamed live on the Internet via Ustream, the conversation featured the thoughts and voices of six arts professionals working with arts organizations, including NAMPRadio’s Maris Smith. While the roundtable covered a lot of ground surrounding the benefits and challenges of sharing data between arts organizations, the issue of trust emerged as the bonding force at the heart of all data sharing relationships. Read more.
Photo attributed to Nature.com
Now Accepting Session Proposals for the 2011 NAMP Conference!
The National Arts Marketing Project (NAMP) invites you to submit a session proposal for its 2011 conference. Join us for Winning Audiences, November 12–15, 2011 in Louisville, KY. From arts marketing and audience building to new technology and fundraising, the 2011 conference will provide the tools you need to reach audiences, funders, and new partners. Share your practical ideas and strategies on audience engagement and new technologies for succeeding in a more connected society. The NAMP Conference welcomes session proposals from a variety of arts, nonprofit, marketing, and fundraising professionals.
Proposals will be accepted in the following categories: - Conference Sessions should be complete learning experiences with specific outcomes and learning objectives.
- Roundtable Discussions are intimate, facilitated group conversations focused on topics of interest and importance to marketing professionals and arts leaders.
For more information, visit 2011 Call for Proposals. Proposals will be accepted until March 18, 2011.
 NEW WEBINAR: Mobilizing the Arts: Engaging with the Mobile Web
March 2, 2011 at 3:00 p.m. EST - REGISTER NOW!
With the rapid adoption of web-enabled cell phones, smartphones and tablet computers, how will artists and arts organizations prepare for and adapt to the rise of the mobile Internet? This 60-minute session will provide an overview of multiple methods for utilizing the mobile web. Through discussion of examples from the creative sector, participants will discover the possibilities, as well as the challenges, for connecting audiences with the arts via mobile devices.
Presented by: David Dombrosky, Center for Arts Management and Technology, Carnegie Mellon University
All webinars are FREE to members of Americans for the Arts. Can't make the live webinar? As an Americans for the Arts member, our On Demand Webinars can be accessed anytime.
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The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
SAVE THE DATE! 2011 NAMP Conference, November 12-15, Louisville, KY
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