Featured Article: New Patrons vs. Old
Kara Larson, Founder & Principal
Arts Knowledge, LLC, Portland, ME
 If we can’t make our existing patrons happy, we might shortly find ourselves with a more urgent need to find new ones.
Not long ago, while working in an interim capacity for an arts organization, I was handed a letter. In it, a patron complained that she, a subscriber, had 1) not been notified in advance when a new event was added to the season, and 2) been charged a transaction fee when purchasing a ticket to that event. Her point—that she wouldn’t have had to pay the transaction fee if she had been able to buy the ticket with all the others in her earlier order—wasn’t unreasonable. I indulged in a bit of off-the-cuff handwriting analysis, commented that the writer was probably elderly, and gave the letter to the box office manager with the request that someone call her, be nice, and refund the $4. And there the story ends. I tell this story only because I am sure that it will sound familiar to many of you. And it’s not the worst of its kind. Read more from Kara here.
Webinar on New Approaches to Audience and Visitor Feedback
February 16, 2011 at 3:00 p.m. EST; 2:00 p.m. CST; 1:00 p.m. MST; 12:00 p.m. PST
Join us for this upcoming webinar, Intrinsic Impact: New Approaches to Audience and Visitor Feedback. How can arts organizations better understand and communicate the true value of their programs? This 60-minute briefing will cover new approaches to impact assessment under development in the United States, the U.K., and Australia. Participants will learn the basic principles of impact assessment and the various methods of gathering feedback from audiences and visitors, and engage in a discussion of how this information can be used (or abused). A new website devoted to intrinsic impact will be unveiled, including demonstration of a new web-based reporting tool. This session is appropriate for representatives of arts agencies and arts organizations who are curious about impact assessment and its practical applications. REGISTER NOW! Presenters: Alan Brown and Jennifer Novak-Leonard, WolfBrown
Webinars are free for Americans for the Arts members. Please join to attend the webinar and enjoy many other membership benefits.
NAMPRadio Episode 12: Next-Generation Workstyles
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In our newest podcast, our panelists (Ron Evans and Maris Smith) chat with special guest panelists Joe Winter, Lyre Calliope, and Jessyca Holland from C4 Atlanta, a brand-new arts service organization. Listen in on their talk about next-generation workstyle techniques that they are employing in their new venture! They are rock stars at http://c4atlanta.org.
Listen to this episode!
NAMP News Crowdsourcing
The Art of the Crowd  To Groupon or Not to Groupon
New Research on Voucher Profitability You Are Not Your Target Audience
Switching Focus Music Groups Turn to Fans to Underwrite New Works
Creating Art for a Nominal Amount of Money
Blog: I Like Older People
Valuing Your Senior Audience Members
Latinos in #Twitterlandia
Using Twitter to Reach Latino Audiences
The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country SAVE THE DATE: 2011 NAMP Conference, November 12-15, Louisville, KY
NEW! Want to highlight your arts organization in our next e-newsletter? Learn about our sponsorship opportunities.
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