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National Arts Marketing Project Newsletter

On the web: www.ArtsMarketing.org     By E-mail: info@artsmarketing.org
 

Featured Article
What on Earth Is a QR Code?

Ceci Dadisman, E-Marketing Communications Manager
Palm Beach Opera

QR codes—the QR stands for "quick response"—are fast becoming more and more common and they are a perfect (and FREE) tool for arts organizations to engage audiences. 

QR codes are bar codes that allow you to link them to an event, website URL, bit of text, or virtual business card. Scanners for these codes are free and can be downloaded to any smartphone.  (I use one called NeoReader but a simple web search will reveal tons of others that are good as well.)

But, you ask, how can a nonprofit arts organization use this newfangled technology? Read more from Ceci.


Registration Is Open for the 2011 Annual Convention!
What does the future of the arts in America look like?
How can my organization work even more effectively within my community
?

The Americans for the Arts 2011 Annual Convention, June 1618 in San Diego, CA, will answer these questions and offer the critical and timely professional development you need in local arts development, advancement, and policy. Join more than 1,200 arts and community leaders coming together to imagine and plan for a creative future through leadership and innovation in our sunny, beautiful host city.

Register by April 29 for the early-bird discount!

Just for public arts leaders! Don’t miss a special Public Art Preconference, June 15-16, in San Diego. Learn More!


NAMP News

In Social Media, Failing to Plan Is Planning to Fail
The Big Lesson You Need to Learn

Brands Must Be Community Celebrants, Not Celebrities
Building Social Communities, Capital, and Influence

Why Good Ideas Go Bad
Five Reasons Why Some Ideas Make it and Others Don't

The Future of Marketing
Ads That are Getting Physical and Digital

Arts Orgs with Higher Ticket Sales in 2010: What They Did Right
What It Takes to Grow

Podcast: Protecting Yourself When Social Media Tools Disappear
How Nonprofits Can Survive Social Media Transition
 


The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country

SAVE THE DATE: 2011 NAMP Conference, November 12-15, LOUISVILLE, KY
Social Network
 


Shen Yun returns to the Kennedy Center with an all-new program. Experience the Beauty of Heavenly Beings Dancing. Shen Yun presents colorful and exhilarating performances of classical Chinese dance and music. A performance by Shen Yun is a presentation of traditional Chinese culture as it once was: a study in grace, wisdom, and the virtues distilled from the five millennia of Chinese civilization. Each year, Shen Yun Performing Arts debuts a spectacular new production. Tickets: www.DCspectacular.com or call 1-800-516-9303.                                                    


 

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