Featured Article
Communicating the Message: Using Online Video as a Tool
Lisa Niedermeyer, Virtual Project Manager
Jacobs Pillow Dance, Becket, MA
Recently I converged with more than 600 other arts marketers in San Jose during the National Arts Marketing Project Conference. We arrived eager to share with one another examples of how we are engaging our audiences, how we are communicating our messages, how we are raising money, and how we are using technology to do it. With YouTube currently ranking as the number two search engine in the world, this means many of us are using online video as a tool. Learn more from Lisa here.
Join the Discussion: Business Committee for the Arts (BCA) Triennial Survey! Next week, Americans for the Arts will be releasing the BCA Triennial Survey on Business Support to the Arts. Here’s how to be a part of the conversation in exploring the numbers, motivations, and goals of arts and business partnerships:
Join the Blog Salon, December 6–10, to discuss innovative arts and business partnerships; changing corporate giving priorities; and what the survey means for organizations, businesses, and communities. Guest bloggers include Akhtar Badshah, Microsoft; Courtney King, Committee Encouraging Corporate Philanthropy; and others.
Register for our webinar: Why and How Businesses Support the Arts: BCA Triennial Survey of Business Support for the Arts on December 8 at 3:00 p.m. (EST). Led by Mark Shugoll, Shugoll Research; Alessandra DiGiusto, Deutsche Bank Americas Foundation; Jeff Eberlein, Strata-G Communications; and Carole Morse, Portland General Electric Foundation. All webinars are FREE to Americans for the Arts members!
Don’t miss out! Our Monograph on the survey findings will be released to members on Monday. Join today to get these benefits and more.
Why Join? Membership at Americans for the Arts
 Professional membership with Americans for the Arts means access to services, programs, and resources designed especially for you—the arts professional.
From free webinars to discounted conference registrations, membership gives you a wide range of professional development tools.
With the Americans for the Arts professional membership program, arts leaders have access to information and support. Americans for the Arts offers a variety of membership benefits and services to assist both individuals and organizations. Click here for more information!
 NAMP News
Institutions Can Have Personalities, Too
Expanding your presence Sharing Audiences
Sony Centre and Mirvish Theatres to share audience and programming Don’t Look Now, but Your Social Relationships Have Changed, Again.
Social media trends worth sharing What Can the iPad do for Museums?
Technology beyond the smartphone 16 Tactics for Building an Audience via Social Media
How to attract a follower base for your nonprofit
Friend-raising, Not Fundraising
Making new friends but keeping the old
The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country SAVE THE DATE: 2011 NAMP Conference, November 12–15, LOUISVILLE, KY  |
