National Arts Marketing Project Newsletter

On the Web: www.ArtsMarketing.org      By E-mail: info@artsmarketing.org

Featured Article
Seeking Diversity: In Our Audience and Our Workforce
Susan Medak, Managing Director
Berkeley Repertory Theatre, CA

For decades, Berkeley Rep has been discussing diversity in American theater. Though the good news is our young audience is terrifically diverse, after putting a lot of effort into finding candidates of color we find there’s been little change in the diversity of our staff. I myself have advocated affirmative action, found new places to post openings, and attended seminars about diversifying our workforce. I’ve enlisted help to identify hidden prejudices in our company, endured criticism from funders, and sought sociological explanations for the ongoing lack of diversity. It drove me nuts that with good intentions and open minds we saw so little change. I finally realized that if Berkeley Rep wanted to look different, we had to act different. We decided to dive into a proactive diversity initiative…. Read more.

Don’t miss hearing more from Susan Medak, in person at the National Arts Marketing Project (NAMP) Conference. Be there to learn more about Berkeley Rep’s point of view on audience engagement and building a strong arts organization for the future.

NAMPRadio Episode 9: Customer Engagement Lessons from Chip Conley

In the newest episode, the panelists (Ron Evans, Matt Campbell) and special guest panelist and featured speaker at this year's NAMP Conference in San Jose, CA, Chip Conley, talk about not only good customer service, but good board, staff, funder, and patron service. Hear what Chip has to say about how his ideas in his book Peak: How Great Companies Get Their Mojo from Maslow can apply to arts and culture and get a preview of his address to the NAMP Conference.

 Listen here!

NAMP Webinar
Be Sure Your Cell Phones Are Turned ON: Marketing to Today’s Mobile Arts Audience

Presenter: Susannah Greenwood
Director of Local Marketing, Artsopolis.com
October 5, 2010, 2 pm EST

Register now!

Free for members of Americans for the Arts and registrants of the 2010 National Arts Marketing Project Conference.

This webinar explores the new and ever-developing field of mobile marketing. It covers the ways one organization has experimented with targeting the mobile market, as well as highlight the experiences of local arts groups. From creating buzz around an event to increasing ticket sales to patrons generating content during an arts experience, Susannah demonstrates that there is a segment of people willing to “do your work for you” if you can just reach them.

NAMP News

Mobile Phones at Museums
Help patrons navigate collections better

Donor Engagement
Endowed rush seats to attract your audience

Collaborative Marketing
Minimize cost, maximize impact

Visitor Experiences
Museums as town squares

Virtual Exhibits
Launch of PBS Arts

Month at the Museum
Immersive patron engagement

The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country

REGISTER NOW: 2010 NAMP Conference, November 12-15, San Jose CA

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