National Arts Marketing Project Newsletter On the web: www.ArtsMarketing.org By E-mail: info@artsmarketing.org |
Featured Article As the sole marketing staff member for TimeLine Theatre, a nonprofit theater in Chicago with just four full-time employees and a budget well south of $1 million, I’m all too familiar with the need to do more and more with less and less. As TimeLine has worked to meet this need by becoming more sophisticated in tracking the effectiveness of our marketing tactics, I’ve discovered a number of return-on-investment (ROI) tools we use to maximize our resources. The ROI tool that really seems to get folks’ attention is Google’s Goals function. For more from Lara, click here.
Early-Bird Registration Deadline for the 2010 National Arts Marketing Project Conference Is July 30! Don’t miss out on this great price and your chance to be inspired by Chip Heath, moved by Chip Conley, and energized by over 100 presenters at more than 50 workshops and discussion groups. Plus, if you register now, you can also save $50 on a second registration.* *Conditions apply. Visit our Ways to Save page for details. NAMP News Audience 2.0 100 Ways to Measure Social Media Corporate Philanthropy Trends Five Tips for Better E-blasts Attracting African-American Audiences The National Arts Marketing Project (NAMP) consists of four components: REGISTER NOW: 2010 NAMP Conference, November 12-15, San Jose, CA |
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