National Arts Marketing Project Newsletter

On the web: www.ArtsMarketing.org     By E-mail: info@artsmarketing.org

Featured Article
Brand Control to Major Tom:
The New Rules of Brand Management
Roger Sametz, President
Sametz Blackstone Associates, Boston, MA

Yes, the new age of extreme participation is a challenge for brand managers. No, you haven't lost control. The notion that you can manage your brand by making and distributing messages and materials that you want "out there" is becoming quaint.

Rather, now, monologues need to be replaced by dialogues; formal market research needs to be paired with attentive listening; "advice" is offered round the clock; participation in social media is now table stakes; and patrons who have always trusted friends to help them make decisions often have a huge network they can carry around with them to consult.

For more from Roger, click here.

Volunteer Deadline Extended!

You can still lend a helping hand at the National Arts Marketing Project Conference and gain access to more than 100 expert speakers and endless networking opportunities. The new deadline to apply to be a volunteer with Americans for the Arts is August 27. Read about more ways to save on the conference website.

NAMP Radio Reveals New Practices for Better Customer Service

In the August episode, panelists Ron Evans, Matt Campbell, and Maris Smith, with special guest panelist Tim Roberts, talk about customer relationship management (CRM) systems and their benefits.

Listen to the episode now!

Hear more from Tim, live at the National Arts Marketing Project (NAMP) Conference, where he will speak at the session, Get What You Measure: How to Set Goals, Align Efforts, and Cash In.
 

NAMP News

Changing Focus
Children’s museum attracts modern families

Facebook Marketing
Eight success criteria for best results

Fundraising Online
Online revenue is growing at nonprofits

Video-Game Concerts
Connecting kids to orchestra music

Social Media’s Critical Path
Relevance to resonance to significance

The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country

REGISTER NOW: 2010 NAMP Conference, November 12-15, San Jose CA

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