National Arts Marketing Project Newsletter

On the web: www.ArtsMarketing.org     By E-mail: info@artsmarketing.org
 

Featured Article
One Size Fits All: A Museum Activity Pack Serving Diverse Families
By Mayrav Fisher

One of the visitor groups that marketers struggle to accommodate is families. One bad experience can alienate multiple generations of potential museum visitors and deter other families from visiting through word-of-mouth. On the other hand, a positive cultural outing can start a lifelong love of the arts with kids and engage their parents with a new institution or art form.

What do families with young children need when they visit a museum filled with modern and contemporary art? Most importantly, they need to know that that they are genuinely welcomed! Some may appreciate having a bit of assistance from museum professionals as they take their kids—and themselves—through galleries encountering art that they may not know much about.

For more from Mayrav, click here.

SAVE THE DATE

2010 National Arts Marketing Project (NAMP) Conference
New Tech. New Tools. New Times.
November 12–15, 2010
Fairmont Hotel
San Jose, CA

 

Americans for the Arts released its new National Arts Index this week at the National Press Club in Washington, DC. This report represents a major milestone for arts in America. Never before has there been a single annually produced measure of the health and vitality of the arts in America.

The National Arts Index is an annual measure that uses 76 equally weighted, national-level indicators of arts activity—making it one of the largest data sets about the arts industries ever assembled. This new report covers an 11-year period, from 1998–2008.

For more on the National Arts Index, click here.

NAMP News

Reinterpreting Museums
Museums look at creative responses to the changing world.

The Coming Decade
A look at demographic and social trends for the coming decade.

Compensation Matters
The debate continues on compensation for nonprofit leaders.

Text Giving
A behind-the-scenes breakdown of how text fundraising works.

Following the Music
Colorado music promoters build audiences via Twitter.

The National Arts Marketing Project (NAMP) consists of four components:
1) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
2) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
3) ArtsMarketing.org offers a comprehensive online marketing resource
4) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
 

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