National Arts Marketing Project Newsletter
Building audiences for a performing arts organization is a multifaceted endeavor. But there’s one common thread that, to me, is indispensable for helping the performing arts organization create and maintain connections with its audience, its staff and volunteers, and the general community within which it operates.
That common factor may be described as personalizing the performing arts group, whether a theater company, dance company, jazz trio, cabaret troupe, or chamber music ensemble. Personalizing involves putting a face on the company; it is being mindful of the vital role of communications in everything from your box office staff’s interface with ticket buying public to keeping your audiences informed of news about your organization and having your staff members participate in other cultural and service associations in the community. Just how does this work?
For more from Susan L. Smith, click here.
Rich Mintz, Vice President of Strategy for Blue State Digital, shares his ideas for improving online giving and engagement in this season’s Arts Link. Highlights include:
• Market it easy to give money and sign up online.
Americans for the Arts members get exclusive content like Mintz’s article “Making Your Internet Program Shine: Five Things You Can Do Today.” Members access services, programs, and resources designed especially for you—the arts professional.
Americans for the Arts offers a variety of membership benefits and services to assist both individuals and organizations.
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