National Arts Marketing Project Newsletter

On the web: www.ArtsMarketing.org     By E-mail: info@artsmarketing.org

Featured Article
Building Audiences One Encounter at a Time
by Susan L. Smith

Building audiences for a performing arts organization is a multifaceted endeavor. But there’s one common thread that, to me, is indispensable for helping the performing arts organization create and maintain connections with its audience, its staff and volunteers, and the general community within which it operates.

That common factor may be described as personalizing the performing arts group, whether a theater company, dance company, jazz trio, cabaret troupe, or chamber music ensemble. Personalizing involves putting a face on the company; it is being mindful of the vital role of communications in everything from your box office staff’s interface with ticket buying public to keeping your audiences informed of news about your organization and having your staff members participate in other cultural and service associations in the community. Just how does this work?

For more from Susan L. Smith, click here.
 

Making Your Internet Program Shine

Rich Mintz, Vice President of Strategy for Blue State Digital, shares his ideas for improving online giving and engagement in this season’s Arts Link. Highlights include:

• Market it easy to give money and sign up online.
• Reward people who have just signed up with useful e-mail content.
• Communicate how much donations matter (even small ones.)

Americans for the Arts members get exclusive content like Mintz’s article “Making Your Internet Program Shine: Five Things You Can Do Today.” Members access services, programs, and resources designed especially for you—the arts professional.

Americans for the Arts offers a variety of membership benefits and services to assist both individuals and organizations.

Join us!

NAMP News

Advocating for the Arts
Arts lovers gather from around the country for Arts Advocacy Day 2010.

Hide and Seek
Improve website traffic with this search engine optimization how-to.

Curating Dance
Cataloging the dance process leads to increased attendance and interest.

Creative Economy
A collective granting model supports Cincinnati art.

Location Branding
How nonprofits can strengthen their brand through Foursquare.

The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country

SAVE THE DATE: 2010 NAMP Conference, November 12-15, San Jose CA

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