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National Arts Marketing Project Newsletter

On the web: www.ArtsMarketing.org By E-mail: info@artsmarketing.org

Featured Article
The Browning of Arts and Culture, Part 2
By Salvador Acevedo

Since there are no available studies or data on the needs, attitudes, perceived obstacles, and values of Latinos in relationship to arts and culture institutions, we at Contemporanea, the marketing communications consulting firm that I lead, have embarked on the task of procuring this data by launching the following study: The Latino Experience in Museums study was created as a means to better understand how to engage the growing Latino population in the arts.

For more from Salvador, click here.

Just Released! National Arts Marketing Project (NAMP) Conference Schedule

Check out our new educational sessions on the daily schedule. We know that new technology and the new economic climate are hot topics for every marketer and fundraiser today. The NAMP Conference has designed three new session tracks just for this reason.

Marketing Matters sessions address timely topics on promoting your creative experiences.

Technology Treasures sessions focus on new media and digital technology that are pervading our airwaves.

Eye on Income sessions get down and dirty into all matters related to your budget and revenue.

Check out our dynamite roster of conference presenters such as Sara Billmann (Ann Arbor, MI); Julie Peeler (Tampa Bay, FL); Steven Roth (Boston, MA); Jim Royce (Los Angeles, CA); and Brian Solis (Silicon Valley, CA).

NAMP News

Working Together
Why connecting your PR and advertising gives your brand more presence.

Small Change
Microdonations gain in stature across nonprofits.

Trading on Futures
Investors bet on artists' future prices.

Transitional Times
Recent data reflects transitions in philanthropic trends.

Facebook Faux Pas
What not to do as a Facebook marketer.

The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country

Want more from Americans for the Arts? Check out the services below.

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