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National Arts Marketing Project Newsletter

On the web: www.ArtsMarketing.org By E-mail: info@artsmarketing.org

Featured Article
The Browning of Arts and Culture, Part 1
By Salvador Acevedo

• “What are the attitudes of Latinos in the San Diego area towards arts and culture organizations?”
• “How do Latinos prefer to engage in science education programs with their families?”
• “What media is most effective to reach out to older, household-decision-maker Latinos: newspapers or radio?”

All these are real questions that people have asked me in the last six months. As an expert in multicultural marketing communications, I am embarrassed to admit that my answer to all of these queries was “I do not know.” It is not that I don’t have a professional opinion about all these questions, I do.

But as a marketing expert who strongly believes that all our strategies should be based on a sophisticated knowledge of our audiences (either through data that is already out there in the field, or that you have to go out and get), my most honest answer has been “I do not know…yet.”

For more from Salvador, click here.

Arts Marketing Meetup!

Headed to the Americans for the Arts’ Half-Century Summit in Baltimore, June 25–27, at the Baltimore Mariott Waterfront? Interested in connecting directly with other arts marketers in the field?

Attend this informal networking meeting to connect and discuss key arts marketing and audience development issues and learn about services available to you from the National Arts Marketing Project.

Find us on Saturday, June 26 at 8:30 a.m. (Room Essex A&B) and Sunday, June 27 at 8:00 a.m. (Room Laurel C).

Check your onsite program book for further details!

NAMP News

Going Viral
An enterprising bassoonist makes a viral media splash.

Marketing Surrealism
How to market a surrealist opera over a holiday weekend.

Maximum Impact
Find the number that tells your organization's story.

Postal Changes
How post office changes may affect direct mail campaigns.

Looking to the Future
Can your brand handle changing consumer tastes?

The National Arts Marketing Project (NAMP) consists of four components:
1) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
2) ArtsMarketing.org offers a comprehensive online marketing resource
3) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
4) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country

Want more from Americans for the Arts? Check out the services below.

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