National Arts Marketing Project Newsletter
• “What are the attitudes of Latinos in the San Diego area towards arts and culture organizations?”
All these are real questions that people have asked me in the last six months. As an expert in multicultural marketing communications, I am embarrassed to admit that my answer to all of these queries was “I do not know.” It is not that I don’t have a professional opinion about all these questions, I do.
But as a marketing expert who strongly believes that all our strategies should be based on a sophisticated knowledge of our audiences (either through data that is already out there in the field, or that you have to go out and get), my most honest answer has been “I do not know…yet.”
For more from Salvador, click here.
Headed to the Americans for the Arts’ Half-Century Summit in Baltimore, June 25–27, at the Baltimore Mariott Waterfront? Interested in connecting directly with other arts marketers in the field?
Attend this informal networking meeting to connect and discuss key arts marketing and audience development issues and learn about services available to you from the National Arts Marketing Project.
Find us on Saturday, June 26 at 8:30 a.m. (Room Essex A&B) and Sunday, June 27 at 8:00 a.m. (Room Laurel C).
Check your onsite program book for further details!
Looking to the Future
The National Arts Marketing Project (NAMP) consists of four components:
Want more from Americans for the Arts? Check out the services below.