National Arts Marketing Project Newsletter

On the Web: www.ArtsMarketing.org    By E-mail: info@artsmarketing.org
 

Featured Article
Thinking About Audience Research? Four Rules for the Perplexed (Part 2)
By Peter Linett

We got started with two rules for building your research plan earlier this month. Click here for a refresher on beginning to think strategically and holistically about research. So you've figured out what you want to do with your research, and thought about creating a culture of evaluation in your organization. What next?

Your first instinct may be to research the people who are already coming through your doors (ticket buyers, visitors) and especially those who already have a committed relationship with your organization (subscribers, members). But as you develop your research plan, give some thought to those who aren’t yet attending (potential customers), as well as those who are important whether or not they themselves attend (donors, influencers, community leaders, and so on). Ask yourself whether the actions you want to take require a better understanding of those audiences, and what you might be able to learn from each of them.

For more from Peter, click here. 

Webinar: Social Media 101
with presenter Brian Reich
March 3, 2010 at 1:00 p.m (EST)

In case you haven't noticed, the old ways of reaching, teaching, engaging, and mobilizing audiences aren't working anymore. Why's that? Because everything is changing. Technology and the Internet have become an essential part of everyday life and changed how we relate to information and each other. Want to figure out what it all means and how to make sense of it? Brian Reich, managing director of little m media can help. He will provide an overview of the nuts and bolts for organizations looking to catch up on the social media craze.

This webinar is open FREE to professional members of Americans for the Arts.
Americans for the Arts Members register here.

Not a member yet? Join Americans for the Arts and get access to a year of free webinars!

NAMP News

Super Bowl Surge
Museums leverage Super Bowl excitement into greater attendance.

Real-Time Search
Twitter influences SEO through partnerships with Google and Bing.

Visual Narrative
The best examples of Flickr as an arts marketing tactic.

Out of Focus
Can focus groups undercut real innovation in fundraising?

Niche Networks
Nonprofits create their own online communities to connect stakeholders. 

The National Arts Marketing Project (NAMP) consists of four components:
1) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
2) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
3) ArtsMarketing.org offers a comprehensive online marketing resource
4) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience

SAVE THE DATE
2010 National Arts Marketing Project Conference
November 12-15
San Jose, CA

 

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