National Arts Marketing Project Newsletter
“We just had a planning retreat with some of our board members, and they asked us questions about our audience that we couldn’t answer. So we realized we need to do a survey...”
As a researcher who works with arts organizations and museums, I get that call or e-mail frequently. The marketing director of a theater, classical ensemble, dance company, or art museum will get in touch, often passing along a detailed request-for-proposal for audience research, and sometimes already armed with a list of survey questions that she and her executive director brainstormed together.
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National Arts Marketing Partnership Webinar:
Attention artists! Take control of your own marketing by learning what it can and can't do for your careers. Discover the basics of marketing strategy based on those objectives and how to make it real. Presenter Deborah Obalil will address the difficult balance of making art while running a thriving small business.
This webinar is free to professional members of Americans for the Arts.
NAMPRadio: Content Management Systems
In NAMPRadio's fourth podcast episode, we talk about content management systems for cultural websites with awesome special guest host and Executive Director for the Center for Arts Management and Technology at Carnegie Mellon University David Dombrosky.
Is it easy to update your arts group's website? Do multiple people on your staff have the capability to make changes? If not, you should consider having your website run on a robust content management system. Ten people need to update? Not a problem. Want a mobile version of your site? Get it in 30 seconds via installing a free plug in.
Listen in as the team talks tech and learn new ways to simplify your website infrastructure with, in many cases, free or open-source tools.
Listen in and subscribe via iTunes or e-mail.
The Evolving Consumer
Learning from Haiti
The National Arts Marketing Project (NAMP) consists of four components:
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