Featured Article
How ROI Strategies Can Work for Arts Organizations by Lara Goestch, TimeLine Theatre
Does any of the stuff we do all day actually work? Surely much of it does. And some of it surely doesn’t. So, how do we figure out which is which, and do more of what works?
As Director of Marketing and Communications for a small-but-growing Chicago theater company, these were the questions at the top of my mind nearly two years ago when an opportunity arose to attend an education series on the subject of return-on-investment, co-sponsored by Chicago’s Department of Cultural Affairs and the Wallace Foundation. What I learned in that workshop put me on a path to revolutionize several aspects of TimeLine Theatre’s marketing with the goal of measurement. Now I understand in much greater detail what works (and what doesn’t so much). And I am thrilled that I’ll get the chance to share some results and tools as a first-time presenter at this year’s National Arts Marketing Project Conference.
For more from NAMP Conference presenter Lara Goetsch, click here.
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Are You a Creative Professional Looking To Be More Business Savvy?
The preconference, Marketing for the Independent Artist: How to Advance Your Career and Build Your Business is designed just for you!
Register before October 14 and enter to win free consulting with the preconference presenters. One registered artist will be randomly selected to receive up to two hours of free consulting with both Deborah Obalil and D'lynne Plummer. Receive one-on-one coaching that is customized to your needs. Visit the Marketing for the Independent Artist schedule for complete details and conditions.
.jpg) Catch A Sneak Peak at Super Sessions!
Want to know exactly what our superhero presenters will be talking about at the NAMP Conference? Want to hear it straight from the horse’s mouth? Now you can! Visit Voices of NAMP to catch a glimpse of the tools and strategies you will gain at this year’s conference.
Cheap and Easy Travel to Providence
 Just an hour from Boston and three hours from New York City, Providence is The Creative Capital that is easy to get to and easy to get around in. The ease of arriving by fast and reliable train, or a quick flight to the convenient airport is just the beginning. When you get to Providence, soak in its two sides: the bright, relaxed fall colors of the sky and leaves and the energetic pace of its galleries and fine dining.
Take the train to Providence and save up to 25 percent during Amtrak’s fall sale. Providence is located on Amtrak's Northeast Corridor between Washington, DC and Boston. Bypass congested highways and crowded airports and relax on the way to Providence. You'll arrive downtown, steps away from the Westin Providence.
Sample one-way fares include $41 from New York City and $63 from Washington, DC.
(Subject to change. See full terms and conditions on www.amtrak.com.)
For complete details visit Hot Deals on the Amtrak website.
Looking for an inexpensive flight? Fly direct on Southwest and take advantage of their fall/winter sale.
Southwest Airlines is offering flights from $59-$149 each way from dozens of cities in all corners of the country.
Sample one-way fares include $89 from Chicago, $92 from Pittsburgh, and $121 from Houston.
(Subject to change. See full terms and conditions on www.southwest.com.)
For complete details visit Special Offers on the Southwest website.
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The National Arts Marketing Project (NAMP) consists of four components:
1) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
2) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
3) ArtsMarketing.org offers a comprehensive online marketing resource
4) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
Made possible by a grant from American Express Company
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