National Arts Marketing Project Newsletter

On the web: www.ArtsMarketing.org     By E-mail: info@artsmarketing.org

Feature Article
CollaborACTION – Research!
by Surale Phillips, Decision Support Partners

Collaborating on Market Research and Getting a Bigger Bang for Your Buck
Having recently led more than a dozen collaborative arts research projects, I was thrilled when I learned that CollaborAction was this year’s theme at the National Arts Marketing Project Conference! It used to be that when I suggested to an arts organization that they partner with another arts organization to do their research that my idea was met with an almost audible eye roll. Well, times have changed. More and more often arts groups are working together and with their funders to do collaborative research.

Collaborative research is my very favorite type of work; the benefits always exceed expectations because, 1) you spend a lot less, 2) you learn a lot more, and 3) you create synergy, strategy, and success!

For more from NAMP Conference presenter Surale Phillips, click here.

Rhode Island State Council on the Arts & the Rhode Island Foundation Collaborate to Provide Scholarships for the National Arts Marketing Conference

The Rhode Island State Council on the Arts (RISCA) and the Rhode Island Foundation are collaborating to provide scholarship grants to Rhode Island individual artists and organizations to attend the Arts Marketing Project (NAMP) Conference in Providence, RI, October 30–November 2, 2009. For information on the NAMP conference go to www.artsmarketing.org/conference.

With more than 100 speakers, 30 sessions, and networking at every turn, there isn't a better place to get the best in arts marketing and fundraising. The National Arts Marketing Project Conference sets the standard for helping you and your colleagues increase earned revenue, fill the seats, or increase your visitors.

To apply for scholarships, first register using RISCA's online application form at www.arts.ri.gov/register. Then begin your NAMP scholarship application at www.arts.ri.gov/apply. The application deadline is Friday, October 2. Scholarship award winners will be notified on Tuesday, October 13, 2009.
 
Scholarships provided by:

October is National Arts and Humanities Month
PARTICIPATE LOCALLY – GET INVOLVED – BE INSPIRED

Be one of the 10,000 communities and millions of people throughout the United States who celebrate National Arts and Humanities Month (NAHM)every year. Join us in recognizing the many ways the arts and culture enhance our lives.

National Arts and Humanities Month presents the opportunity for everyone to experience the arts this October, whether it’s attending the theater or other cultural event, taking a ceramics or dance class, or singing songs with your kids.

Be sure to visit the NAHM website at www.AmericansForTheArts.org/NAHM for information on events and ways to get involved.

NAMP Training: Marketing Tools for Tough Times

Learning how to have greater impact with less money is crucial for surviving in the new economy. Arts and culture organizations are clamoring for tools that help them build audiences and increase revenue. NAMP training teaches organizations how to make a splash on a shoestring, and attract new supporters. Clients such as The San Francisco Foundation, Arts Midwest, and Arts & Science Council of Charlotte use NAMP training as a professional development resource for their constituents. Bring NAMP training to your area today!  For more information, contact the NAMP Coordinator at tbradley@artsusa.org.
 

NAMP News

Adjust Your View
Australia Council shares examples of effective multicultural marketing.

Starving Arts Organizations
Will infrastructure cuts slow innovation in the nonprofit sector?

Make Your Own App
Wexner Center for the Arts teaches you how to make your own mobile application.

Super Twitter
A few marketing superhero ways to use Twitter.

Corporate Causes
Spending on cause marketing increases despite the economy.

 The National Arts Marketing Project (NAMP) consists of four components:
1) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
2) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
3) ArtsMarketing.org offers a comprehensive online marketing resource
4) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience

Made possible by a grant from American Express Company
 

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