National Arts Marketing Project Newsletter

On the web: www.ArtsMarketing.org     By E-mail: info@artsmarketing.org
 

Featured Article
Multicultural Marketing Tips To Achieve Brand Relevance
By Tyrha M. Lindsey and Ric Powell

Many think they understand the essence of multicultural marketing, but to do it right takes a great deal of research, financial investment, and sound strategy in order to get a sustainable return on investment. Tyrha M. Lindsey and Ric Powell of L.A.I. Communications share their top strategies for ensuring a successful approach to building diverse audiences.

For more from Tyhra and Ric, click here.

New Year, New Tools!

Do you need help with your New Year’s marketing resolutions? Is your organization trying to understand the new consumer mindset? Are you benefiting as a marketer from “staycation” and “do more, buy less” trends? Have changes in the economy already forced changes in your marketing budget? National Arts Marketing Project (NAMP) seminars can get you refocused for 2010.

91 percent of recent attendees said that they learned practical tools and experiences from NAMP presenters. In their words:

“It was rejuvenating, affirming, empowering, and ‘got the juices flowing.’”
“I was able to reconnect with my boss and brainstorm new ways to market our organization.”

Hot seminar topics include: Customer Care, New Media, Return on Investment (ROI), and Marketing on a Shoestring! Complete your marketing makeover with NAMP seminars and workshops. Schedule a seminar in your area today! For details, contact NAMP Coordinator Tiffany Bradley at tbradley@artsusa.org.

NAMP News

A Better Year
Practical ideas for the arts marketing field in 2010.

Looking Ahead
A look at the trends that may shape marketing in 2010.

Rethinking Online Grantmaking
Online giving experiments provoke controversy in the nonprofit world.

Talking Tickets
What exactly is a ticketing system supposed to do?

Broadening Broadway
Broadway benefits from an increase in racially diverse audiences.

The National Arts Marketing Project (NAMP) consists of four components:
1) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
2) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
3) ArtsMarketing.org offers a comprehensive online marketing resource
4) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience

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