National Arts Marketing Project Newsletter

On the Web: www.ArtsMarketing.org     By E-mail: info@artsmarketing.org
 

Featured Article
Light the Fuse
by Lee Wochner

Arts organizations: The economic bust is over. Most of what was going to break, broke. And you survived.

Now’s the time to light your fuse and make the most of an improving economy. It’s time to get ready for the boom.

I know: If you’re like most arts organizations, you’re probably not over with that bust just yet. But if you believe that everyone would have been better off being better prepared, here’s your chance to get ready for the upside that will surely follow. The private sector knows this; last week, three of our largest clients rolled out significant expansion plans for 2010. Arts companies can—and should—grow in the boom, too.

These five easy steps will help you reignite your company.

Read more from Lee Wochner.

NAMP Radio: The Arts Administration Degree

Our current episode takes on a controversial question—how important is a graduate degree in our field? Andrew Taylor of the Bolz Center for Arts Administration at UW Madison shares his thoughts on this thorny issue. Panelists Ron Evans, Matt Campbell, and Maris Smith join the conversation on advantages and disadvantages to getting a graduate degree on the path to a career in the arts.

Listen in and subscribe to the podcast via iTunes/RSS.
 

Reaching Families: Increasing Subscriptions at PlayhouseSquare

Marketing staff at PlayhouseSquare in Cleveland, OH, 
revived interest in its Children's Theater Series with new communications. PlayhouseSquare undertook an organization-wide research and discussion process to determine how to strengthen its commitment to creating affordable access to the arts for families.

Read more on this Profile in Creativity.

To share your own story, e-mail us at info@artsmarketing.org. 

 NAMP News

Creative Choices
New marketing approaches strengthen the arts community in Kalamazoo.

Changing Directions
Charity Navigator looks at effectiveness as a metric to evaluate organizations.

Preserving Value
Arts organizations should focus on offering value to the consumer, not their own fears.

Surviving Through Stimulus
Washington, DC arts groups benefit directly from stimulus funds.

Going Local
Major media and advertising corporations look for small-scale growth. 

The National Arts Marketing Project (NAMP) consists of four components:
1) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
2) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
3) ArtsMarketing.org offers a comprehensive online marketing resource
4) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience

Made possible by a grant from American Express Company
 

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