ArtsMarketing.org

DESCRIPTION: Create an event for Park Square Theatre (MN) subscribers, Nightlife Club members, restaurant Partners, NCA partners and major donors at the theatre highlighting the shows of the next season.

WHY DO IT: The event is an opportunity for us to show appreciation to our subscribers, members and major donors; to generate an energy and buzz about the shows of next season as well as future plans for our newest thrust stage build; and finally to encourage the early renewals of our subscribers to drive cash flow at the beginning of the campaign.

Forecast Public Art has managed an annual grant program since 1989, supported by Jerome Foundation. The program serves emerging artists throughout the state of Minnesota interested in creating art for the public realm, working with communities, and expanding their creativity outside of traditional venues. With funding available once a year, it made sense to promote our grant opportunities with a printed postcard announcement once a year, about two months before the grant deadline—on a shoestring budget.

Since the GLBT community is known to be early adopters of new technology, Twin Cities Gay Men's Chorus embraced social media tools like Facebook and Twitter early on. We began using Facebook at a stage when you could only “friend” people before you could become fans of different organizations, etc

Marketing staff at PlayhouseSquare in Cleveland revived interest in its Children's Theater Series with new communications. PlayhouseSquare undertook an organization-wide research and discussion process to determine how to strengthen its commitment to creating affordable access to the arts for families.

This case study outlines the strategies, implementation and results to use as a benchmark within your own organization when creating a event to grow a target audience.

A Hypothetical Case Study about a visual arts center that moved/renovated its building/venue and had to change its branding/positioning within its community. What does the arts center needs to do to make these changes work to its advantage?

The Milwaukee Ballet Company launched the "I Am a Dancer" campaign featuring dancers in their everyday clothes with the tagline "I am a dancer...see me dance" in hopes of raising audience participation.

This report outlines the nine month pilot project for a group of New York City dance companies and dance-presenter grantees to use the outcome management approach as a learning and management tool.

Revels, Inc. sought to position itself as the premiere provider of wholesome "family edu-tainment" by providing a free celebration for the city of Boston.

To combat the perception that its location in Chinatown is "a dangerous place" the New York Chinese Cultural Center (NYCCC) developed a plan to highlight the benefits of its location and reached out to the broadest segment of the Chinese-American population in New York City.