PROFILES IN CREATIVITY 
Great ideas inspire greatness, and experience is the best teacher. The next time you’re looking for a fresh way to promote your organization, browse through these success stories and benefit from lessons learned by arts marketers around the country.
Got a success story of your own? Tell us about it.
3/20/2012
Local residents, patrons of the arts and Washington, DC area leaders are endorsing the idea that art enriches and informs us. The first ten of twenty-five individuals have been selected, photographed and interviewed as part of the National Museum of Women in the Arts (NMWA) twenty-fifth anniversary ad campaign, 25 Art Lovers. The advertising campaign in the DC Metro, in print and other out of home media, launched February 5, 2012, and will continue to run throughout the calendar year.
WiT Media...
3/6/2012
In 2010, audience attendance declined for The Wooster Group’s New York run for the first time in seven years. Data showed that 56 percent of the audience had never seen a Wooster Group show before. Its existing approach—create work privately at its home base The Performing Garage, tour the production to Europe or Asia, and then bring it to New York for a two-month run—wasn’t capturing attention. It was clear that contact with its audience needed to be re-imagined vis-à-...
2/21/2012
Greater Flint Arts Council’s Free Jazz Walk only debuted in August, but it’s already building audiences for the arts. People have been pouring out to enjoy local jazz bands at clubs in Downtown Flint on the fourth Thursday of every month.
President and CEO of GFAC Greg Fiedler is thrilled about the event’s success, which draws about 1,000 people a month. He says The Jazz Walk has fulfilled the Arts Council’s mission to foster economic development through the arts...
12/5/2011
The Adrienne Arsht Center reintroduced Miami to circus arts with Cirque Eloize iD, an innovative and inspiring production based on many different art forms. The creative team at The Adrienne Arsht Center embodied the collaborative urban spirit of Cirque Eloize iD and implemented a pre-show social networking media wall.
As described by Crystal Blewe, senior director of marketing at the Arsht Center, the project “proliferated a message of excitement,” not only around Miami...
7/6/2011
Barrington Stage Company (BSC) is bringing together audience engagement and social media. Under the leadership of Artistic Director Julianne Boyd and Managing Director Triston Wilson, BSC has launched iCritic Booth. Located in the BSC Mainstage lobby iCritic Booth allows audience members to record video reviews following Mainstage performances.
Once recorded, the videos are then shared directly with the public through BSC’s iCritic Booth YouTube channel, other social media outlets,...
3/31/2010
DESCRIPTION
Create an event for our Park Square Theatre (MN) subscribers, Nightlife Club members, restaurant Partners, NCA partners and major donors at the theatre highlighting the shows of the next season.
WHY DO IT
The event is an opportunity for us to show appreciation to our subscribers, members and major donors; to generate an energy and buzz about the shows of next season as well as future plans for our newest thrust stage build; and finally to encourage the early renewals of our...
3/31/2010
Forecast Public Art has managed an annual grant program since 1989, supported by Jerome Foundation. The program serves emerging artists throughout the state of Minnesota interested in creating art for the public realm, working with communities, and expanding their creativity outside of traditional venues. With funding available once a year, it made sense to promote our grant opportunities with a printed postcard announcement once a year, about two months before the grant deadline—on a...
3/31/2010
Event: Twin Cities Gay Men's Chorus’s Divas! concert June 26-27, 2009 at Ted Mann Concert Hall
Since the GLBT community is known to be early adopters of new technology, TCGMC embraced social media tools like Facebook and Twitter early on. We began using Facebook at a stage when you could only “friend” people before you could become fans of different organizations, etc.
To promote TCGMC’s concert, Divas! In Praise of Gay Men’s Female Icons, 2 weeks before the...
12/17/2009
I. Background
Name: PlayhouseSquareLocation: Cleveland, OHWebsite: www.playhousesquare.orgFounded: 1970Profile: Not-for-profit performing arts centerMission: PlayhouseSquare is a not-for-profit performing arts center whose mission is presenting and producing a wide variety of quality performing arts, advancing arts education and creating a destination that is a superior location for entertainment, business and housing, thereby strengthening the economic vitality...
7/8/2003
By Marina Finkel and Julie Peeler
The West Valley Fine Arts Council (WVFAC) is a not-for-profit organization committed to presenting high quality programming that reflects the cultural diversity of the West Valley region in Phoenix, AZ. Trying to develop thier audiences, WVFAC decided to reach out to the growing Hispanic people by creating an event called \Mariachi Espectacular\. Through a grant from the National Arts Markting Project, the event was a big success. This case study outlines it...
