Digital Marketing on a Shoestring
One of the best channels for bootstrapped entrepreneurs is digital marketing. Here's how to do it right.
I personally believe that one of the hardest roads traveled is that of the bootstrapped entrepreneur. The hours are tremendously long, compensation is delayed, and the ability to grab meaningful market share generally will take many years. I found this out the hard way when I launched my company Rise Interactive in 2004.
How Do You Promote Arts Blogs?
How does somebody who wants to write about the arts get an audience? In the old days you found a small local publication to write for while you learned your craft, and graduated to bigger publications and larger readership. Readership, and often influence, depended on the reach of your venue.
Seven Tips for Giving your Social Media a Spring Cleaning
It’s April, the second quarter has begun, and spring is here! Springtime isn’t just a great time to put your winter clothes away and clean your a garage. It’s also a great time to review and refresh all of your social media channels, especially if you haven’t reviewed them since after the holidays. Here’s a quick guide:
Bringing Interactive Art to the Streets
The New Museum promotes its "New York in 1993" exhibit with 5,000 pay phones that dispense location-specific history from the people who lived it.
The cult hit, Bill & Ted’s Excellent Adventure, imagined a future where phone booths served as time machines. Although it doesn’t appear society has yet mastered the flux capacitor, the boothless pay phones of New York currently are in fact serving as time portals--back to the year 1993.
How to wage war on the Broadway Discount Sites
Alright, let’s talk about how we can do some damage and start to take back our discounts! (Insert revolutionary cheers and french people waving flags and putting up barricades here.)
Yesterday we talked about how the discount sites approval payday loans are beating shows to the box office, because of the modern consumer’s desire for a lower priced ticket, and the easy-to-find codes on sites like BroadwayBox, Theatermania, etc.
Are MFAs the New MBAs?
An estimated 10,000 Baby Boomers will turn 65 every day for at least the next 17 years, according to data from the Pew Research Center. And while many of them might choose to work beyond the traditional retirement age of 65, leaders everywhere are facing the same daunting issue: A great tsunami of Baby Boomer retirement is coming.
Though it’s likely to reshape the workplace for years to come, many organizations say they aren’t prepared for such an unprecedented brain drain. The projections of younger workers entering the workforce are even more shocking.
Let Them Have Art
When the Google Art Project launched in early 2011, it neatly brought the best of the Internet (and more to the point, Google) together in one erudite bundle. Conceived as a virtual art gallery that now houses the collections of 151 major museums around the world, it made accessible to everyone some of the world’s greatest works through super-high-res imagery, a discovery engine, user input, and virtual walkthroughs of select galleries (à la Google Street View). It was the ultimate mashup of art and technology.
Eight Common Mistakes Nonprofits Make When They First Join Twitter
@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. Each morning I browse those that have followed @NonprofitOrgs in the previous 24-hour period and if they are a nonprofit organization, a nonprofit staff member, a nonprofit service provider, or an activist, I follow them back. Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one. Most of these mistakes can be avoided by simply spending 10 minutes setting up your Twitter Profile or by getting some Twitter training.
Who Is Really Visiting Museums Nowadays?
Is your nonprofit or museum still operating under the assumption that most of the folks visiting zoos, aquariums, museums, and performing arts venues are doing so with their nuclear families? Think again. Data concerning visitor-serving organizations (VSOs) reveals that travel party constructs have evolved. While only seven years ago a majority of visitors attended VSOs with their nuclear families, the majority are now visiting with significant others.
Is the Crowdfunding Bubble About to Burst?
New York Times best-selling author Seth Godin is a fan. So is novelist Bret Easton Ellis. Ben Folds embraced it to bankroll his new album. Amanda Palmer has used it to raise over a million dollars and game studio Ouya just cashed in to the tune of $5.4M and counting. No longer the domain of the struggling indie artist relying on populist largesse, crowdfunding has gone high-profile. In the last year alone, Kickstarter has had seven projects that topped $1M. But when celebrity or corporate content creators move in, do they squeeze the little guy out? Are we seeing the gentrification of grassroots creative funding?
Focus Further Down the Digital Funnel
No doubt you’ve heard of a marketing funnel, a model whereby prospects enter the funnel’s top (awareness) and through smart marketing are sent further down the funnel, closer and closer to becoming customers.
Typically, it takes multiple touch points along the funnel for a prospect to become a customer. Smart marketers know they need touch points all along the funnel in order to turn prospects into customers. But with limited budgets, marketers must prioritize where along the funnel to focus budgets and efforts.
Doing More About Diversity in America's Orchestras
I have been reflecting on diversity and orchestras lately, prompted by some work we are doing at the League of American Orchestras and my recent participation in SphinxCon 2013 in Detroit, which examined diversity, inclusion and equity in the arts. Many of you are likely familiar with Aaron Dworkin, the gifted violinist, founder and executive director of the sponsoring non-profit Sphinx Organization. Aaron is one of the important voices in our field today and a colleague who serves as a board member of the League. In a concentrated and cut-to-the-chase fashion, the conference focused on a broad range of current issues, lessons learned, and best practices aimed at transforming the arts in a truly meaningful and measurable way.
Arts Versus Sciences
I have something to say on this subject because I am both a coder and drawer. I have been dealing with this battle between left- and right-brained people, as the kids say, like, forever. As a youngster I wanted to draw comic books, play lead guitar in a rock band, solve famous topological math problems like the Bridges of Konigsberg, invent codes and cyphers, and be an astronaut. It is easy to see that I accomplished none of those things. But I still don't draw a big fat line between what we moderns classify as an art and what we call a science.
This separation between arts and sciences is one of those areas where contemporary thinking has fallen behind our medieval, Roman, and Greek cultural ancestors. It's an illusion with huge unfortunate consequences. It is a battle where I firmly wish to be seen in the middle, not advocating one side or the other, because I would not be where I am today, helping to lead one of the most technologically advanced groups of liberal arts majors on the Internet, if I wasn't a coder who draws.
Naked Angels, the theater company that has developed plays including Broadway vet “Next Fall,” has partnered with Gotham’s New School for Drama to become the academic institution’s producing partner for its M.F.A. and soon-to-launch B.F.A. programs in theater.
The two sides anticipate a mutually beneficial arrangement that will help the New School professionalize its legit training programs, while at the same time aid in stabilizing Naked Angels and its producing initiatives in a tough time for fundraising.
The New Rules for Marketing
If you think of marketing as the same thing it was twenty (or even ten) years ago, you're basically screwed. The reason is simple. What works today is the opposite of what worked in the past.
The Old Rules Here's are the rules for marketing that are taught in most business courses, and are common inside most companies (many of whom are struggling):