WHAT WE'RE READING   Syndicate content


Thanks to the web and real-time measurement tools, the media industry has gone from having virtually no hard data on readers and attention to an embarrassment of riches...

Google+ is commonly misconstrued as having been created to compete with Facebook. But there is a lot more to Google+ than meets the eye. In fact, Google+ has a whole set...

In an unusual move for an arts organization, the Baltimore Symphony Orchestra has created a yearlong “embedded reporter” fellowship to help tell patrons and...

Your email marketing campaigns have been humming along nicely. You built a great subscriber list with double opt-in subscription, smart segmenting, and the best email...

How do you create campaigns that work across the 14,000 mobile screen sizes that exist in the UK alone? How do you get return on investment in an apps, given that half of...

We're embracing digital channels and understanding the need to create marketing people love more and more ... but do we actually grasp what's running behind the scenes of...

Back in the day, all you had to do was stuff a few keywords onto a page and you were set with the search engines. Heck, you could put nothing but your keywords on a page...

After months of testing, Twitter has announced a new design that makes the popular micro-blogging service look a lot more like Facebook. But don't let that fool you....

Should you be advertising on Facebook? The social networking company thinks the answer is yes--and they want to make it as simple as possible.

So far, their efforts...

Finding content to post on social media platforms can be incredibly challenging. While it may be easy to know what your friends will like on your personal page when you...

Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to...

It’s a mystery. How is it that the percentages of the U.S. population who had attended an opera performance declined from 3.2 percent in 2002 to 2.1 percent ten...

Not traditionally known for nimbleness, museums are experimenting with big data, business incubators and some helpful, but potentially creepy surveillance strategies to...

Sometimes it means, "there isn't enough money to pay for that." Certainly, among the undeserved poor, this happens all the time. And for things like health care...

The nation's third most populous city has not only preserved its devotion to opera, it has expanded it, despite hard times for the art form elsewhere. Opera experts credit...