Libraries for a New Age
A decade ago, some thought that libraries could be expected to waft into antiquity, but in an article in theNew York Times, Susan Benton, president and chief executive of the Urban Libraries Council is quoted as saying of libraries that both “physical visits and virtual visits are off the charts.” For example, just at the central facility for Boston Public Library, the number of physical visits alone increased between 2012 and 2013 by almost 500,000 to 1.72 million in 2013.
Image courtesy of CCAC North Library via Flickr
Marketing to Kids
Advertising to children has a long history and has transformed significantly over the eras. But have these changes always been for the better?
Here’s a look at a long history of advertising aimed at children, a marketing tactic that has evolved considerably over the ages.
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Tweet Chat for Your Nonprofit
The rise of Twitter has resulted in a new campaign awareness strategy and online event known as a tweet chat. Organized around the use of a hashtag, such as#HealthTalk or #PovertyChat, nonprofits worldwide are adding tweet chats to their editorial calendars. Scheduled to occur at a specific time for usually an hour or less, nonprofits use Twitter to have live conversations on topics relevant to their mission and programs. When done well, nonprofits can gain exposure on Twitter, solidify their brand as an expert resource, and increase awareness about the issues they advocate.
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Scottish Ballet Launches iPad App
When Scottish Ballet premiered Hansel & Gretel, they launched a free iPad app to act as a digital programme. Scottish Ballet's iPad app is a digital programme that also acts as a sales tool for forthcoming shows.
Image courtesy by Sofia Salom via flickr.
Social Media Moves that Work
Before he started to dole out social media advice for entrepreneurs like you at Inc.'s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way. First, he said, social media is not free. Second, it won't bring you immediate results. And, third, it can't make up for a bad product or service. If you can cope with all that, you're ready to learn how--and why--Kerpen still recommends you get involved.
Image courtesy of Czarina Alegre via flickr.
Responsive NonProfit Web Design
With 51% of Facebook’s referral traffic now coming from mobile and more than two-third’s of Twitter users being mobile, many nonprofits are finally starting to come to the realization that their social media campaigns are doomed unless they embrace a mobile-first approach to online communications and fundraising. Your nonprofit must now assume that the majority of website and blog content you share on social networks is being read on a mobile device and if that content is not mobile compatible, then any attempt to inspire a followerer or fan to donate or get more involved will fail.
Image courtesy of ZERGE VIOLATOR via flickr
Future of Marketing by the X-Men
At the end of the day, the purpose of a piece of marketing is to get people talking and/or excited about the film being marketed. In a more pinpoint fashion, the point of releasing an image or a trailer or a clip online is to get people talking about the film by having film sites write about the release of said image or trailer, which in turn acts as “free” advertising for the film. But generally speaking, that blog post is going up just as quickly if the goods being offered are a handful of photos or a four-minute sizzle reel. The objective is for the entertainment media to cover said film. Be it a full trailer, a spoiler-filled interview, or just a new photo, that goal is accomplished no matter what is released on a given day. Why release a two-minute trailer when a 5-second teaser will accomplish the same goal?
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Shattering the Glass Ceiling- Women in Museums
For decades, women have held many positions in the museum field, working as curators, development specialists and press secretaries. But in recent years, women have assumed the director title in droves. As of 2012, 57 percent of museum directors in the United States are women, according to the American Alliance of Museums. In Washington, about 50 percent of museums and historical sites are now led by women, with many helming active, popular museums with regional and national appeal. In the past six years, five of the region’s most prominent museums have gained a female director.
Image courtesy by Donkie Hotey via flickr.
Are You Targeting The Right Audience?
You want to grow your audience, but you have limited resources, so you target your marketing efforts at the groups most likely to respond to it. Almost everybody does it wrong, often alienating core customers and defining their offering by the needs of a completely imaginary group of people instead of the community around them.
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Increasing Viewers on Your Blog
If you wrote a blog, and no one came to read it. Did you write a blog? Google’s new Panda algorithms have made it more important than ever for bloggers and content creators to make their content discoverable and shareable (as opposed to simply creating content that is powered for search engine spiders). From 2000-2011, keywords and link exchanges were top-of-mind for all content creators, he explained. But today, your Google search rankings are raised or lowered depending on whether your content is favorable to and discoverable for consumers.
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Fundraising with Instagram
Instagram’s current tool set makes it very challenging for nonprofits to convert their Instagram followers into donors. Over time through powerful visual storytelling a nonprofit can build a strong brand and grow their Instagram following, but without the ability to link to a donate page inside of Instagram, it’s difficult to inspire your Instagram followers to do more than simply like and comment on your photos. However, provided your nonprofit has the graphic design skills necessary to embed text and graphics upon images, you can use Instagram for fundraising.
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Professor Ann Collins Johns at the University of Texas at Austin was just as peeved as many people were about President Barack Obama’s knock on art history majors. So she did what any self-assured art historian would do and wrote a letter to Obama on January 31, shortly after the President’s remarks, and sent it using the White House website. Then came the surprising part: Obama responded with a handwritten note on February 12.
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Picasso’s Unmovable Feast
Pablo Picasso’s most readily accessible painting isn't in a museum. It hangs in a New York restaurant—a restaurant that is housed in a building whose owner reportedly thinks that the painting is a piece of junk and wants to get rid of it. Because "Le Tricorne" is a painting, it's not a physical part of the Seagram Building. So even though it's now owned by the New York City Landmarks Conservancy, it's not covered by the landmark designation—and Aby Rosen, a real-estate developer whose company, RFR Holding, owns the building, wants to move it. RFR is claiming that the wall on which "Le Tricorne" was hung by Johnson is in imminent danger of collapse and needs to be rebuilt. The Museum of Modern Art has offered to store "Le Tricorne" but not to display it, and art conservators believe that the painting, which is brittle, can't be moved without destroying it.
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Museums and Minecraft
If you've ever found museum to be a snore, then you'll be glad to hear that at least one--the Tate Britain in London--is adding robots, animation, and Minecraft to their repertoire. It's part of a brand new competition that better marries the in-person feeling of museum-wandering with the immersion of digital. Called the IK Prize, it pits four groups of digital artists against one another in a contest to change the way you interact with museums.
Image courtesy of Studio Roosegaarde via flickr
Non Profit Theatre Tickets for Profits?
New York’s nonprofit theaters are acting more like for-profits, and there’s no greater sign than the return of “Cabaret” at Roundabout Theater Company. But hard times mean that their mission is being tested. Faced with uneven ticket sales that have yet to rebound fully five years after the recession, nonprofits are taking unusual, even drastic, measures.
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