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It has been a bewildering election cycle, for sure. And while American politics have surely become a sideshow before, the 2016 presidential race is firmly in the running...

One hundred million users is the kind of number that can seduce any marketer. But jumping onto the platform without a strategy or some boundaries is a sure-fire way to...

The web has no shortage of alarmist articles about how "email is dead" yet email is very much still alive. Let’s be honest—email is known as social media’s lame older...

Previous posts from the “Nonprofit’s Aren’t Broken” series include discussions on the importance of outcome and evaluation systems and some ways that the sector could do...

For most creative professionals, we have a tendency to live within the limitations of our labels: copywriter, web designer, filmmaker, illustrator, and author. Those are...

Manchester Camerata orchestra is pioneering music projects in care homes; now academics are to study whether the sessions do more than just entertain participants
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Though new social networks continue to be launched and some disappear, the “big three” among both consumers and marketers continue to thrive and dominate. As noted in this...

Photography has always been an integral part of marketing and social media. Not only are a lot of stock photos tacky, but some of them cost money! Thankfully, there’s been...

Running a marketing team at a nonprofit is tough because you’re dealing with two of the toughest challenges to tackle: achieving big goals and operating on a shoestring...

The current state of the arts in this country is a microcosm of the state of the nation. Large, mainstream arts institutions, founded to serve the public good and assigned...

Here’s the inherent problem with Google’s vision – social media marketing is not cookie cutter. One size does not fit all. Strategies differ, platforms shift based on...

The rise of social media means that artists are expected to be in the spotlight and interacting with their fans 24/7. While this is all well and good for the attention...

While it’s questionable if millennials are sincerely appreciating the art in their Instagram photos, they are certainly drawing crowds, attention and revenue for...

Through innovative partnerships and bold approaches, the Bloomberg Philanthropies arts program increases access to culture using new technologies. It aims to strengthen...

 “By the end of the walk,” he said, “they were hugging me, hugging each other and just feeling a general sense of joy after having accomplished a...