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Publishing a post on LinkedIn is easy. Effectively putting money behind it can be hard. According to the Content Marketing Institute’s report “2016 Benchmarks, Budgets,...

Every success is based on action, but every action starts with a thought. That’s why every worthwhile accomplishment starts with a change in perspective, or a new...

With all the hype about virtual reality systems like the Oculus Rift, Gear VR, Vive, and PlayStation VR over the last year, it’s been tempting to think that the technology...

Although Gawker Media and Theranos operate in two very different industries, the online publisher and the health-tech startup have a couple of things in common. Both are...

The arts community has been well versed in a gig economy for many years is evidence that gigging may not be the deepest innovation here. The novelty is the platform (or...

You are probably swimming in a sea of data. Analytics, reports, metrics and data-based facts are the new norm, and people can’t seem to get enough. But how do you design...

Your nonprofit organization is likely interacting with your constituents and supporters in a number of different ways. Whether you’re posting regular updates on Facebook...

Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social media. But...

This month, we’re going to tackle a terrifying issue that we received tons of questions about: content marketing analytics and ROI. Right now, there’s a temptation in...

The memory is as clear as cellophane. I sat in a sterile windowless classroom listening to much older professors that don’t look like me lecture on business strategies,...

According to Dan Hill in Emotionomics: Leveraging Emotions for Business Success, “Emotions process sensory input in only one-fifth the time our conscious, cognitive brain...

Have you ever been in the audience of a performance of the Brahms Requiem and felt the stillness of the listeners around you? Have you ever attended a children's theater...

In a world of five-year goals and quarter-by-quarter forecasts, Shantell Martin (Behance profile) just wings it. Martin never “plans” her work in the...

Think outside the box.

This time-worn advice has been offered as a panacea for getting out of all manner of ruts and for jump-starting innovation. But how you...

Snapchat offers two types of On-Demand Geofilters: one type for people and one for businesses. The area for on-demand geofilters must be between 20,000 and 5 million...