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There is a common misconception that Google has been charging you more to appear at the top of the screen in its search engine because people are more likely to buy from...

What are the industry secrets to harnessing the power of live events and performances to build community while simultaneously making pretty good money? David Binder, whose...

Logos can make or break any sized business' visual brand in every type of media -- print, digital, or otherwise. But on a small business shoe-string budget, who has the...

The internet rewards those that are first and fast when they address any subject that has captured the world’s attention. And if you’re that person, that...

It may seem somewhat arbitrary when a piece of online content goes viral, but there is rhyme and reason to why it happens.

An article by The New York Times on...

Social Media Day 2014 is June 30, so that means you still have time to plan ways to celebrate it via your website or social media profiles. Keep reading to get some ideas...

The art market — like just about every other realm of commercial life — is being transformed by the Internet. But how much is the digital revolution actually...

Content may be king, but visuals rule. All the latest studies and statistics suggest that images on social media command more attention than text alone.

If you want...

Dear Brands,

The glaring problem with most of your branded content on social media is that it's too...branded. It's stiff. It's dry. It's boring. It's annoying...

Thanks to the web and real-time measurement tools, the media industry has gone from having virtually no hard data on readers and attention to an embarrassment of riches...

Google+ is commonly misconstrued as having been created to compete with Facebook. But there is a lot more to Google+ than meets the eye. In fact, Google+ has a whole set...

In an unusual move for an arts organization, the Baltimore Symphony Orchestra has created a yearlong “embedded reporter” fellowship to help tell patrons and...

Your email marketing campaigns have been humming along nicely. You built a great subscriber list with double opt-in subscription, smart segmenting, and the best email...

How do you create campaigns that work across the 14,000 mobile screen sizes that exist in the UK alone? How do you get return on investment in an apps, given that half of...

We're embracing digital channels and understanding the need to create marketing people love more and more ... but do we actually grasp what's running behind the scenes of...