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Though new social networks continue to be launched and some disappear, the “big three” among both consumers and marketers continue to thrive and dominate. As noted in this...

Photography has always been an integral part of marketing and social media. Not only are a lot of stock photos tacky, but some of them cost money! Thankfully, there’s been...

Running a marketing team at a nonprofit is tough because you’re dealing with two of the toughest challenges to tackle: achieving big goals and operating on a shoestring...

The current state of the arts in this country is a microcosm of the state of the nation. Large, mainstream arts institutions, founded to serve the public good and assigned...

Here’s the inherent problem with Google’s vision – social media marketing is not cookie cutter. One size does not fit all. Strategies differ, platforms shift based on...

The rise of social media means that artists are expected to be in the spotlight and interacting with their fans 24/7. While this is all well and good for the attention...

While it’s questionable if millennials are sincerely appreciating the art in their Instagram photos, they are certainly drawing crowds, attention and revenue for...

Through innovative partnerships and bold approaches, the Bloomberg Philanthropies arts program increases access to culture using new technologies. It aims to strengthen...

 “By the end of the walk,” he said, “they were hugging me, hugging each other and just feeling a general sense of joy after having accomplished a...

Leading up to his election in 2008, President Obama was widely hailed as the social media candidate, as his use of platforms like Facebook and Myspace helped propel him...

Shoppers are more likely to buy products that have higher average ratings. It seems obvious. But a recent study from Power Reviews and Northwestern University’s Spiegel...

Red Bull has long been the strongest example of this mentality, developing a nuanced content studio that employs hundreds of people and produces high-quality movies, music...

Arts organizations should be benefiting from the rise of social media more than anyone – the arts are all about storytelling.
And the numbers emerging from social...

One of the things I miss about living in a city with a subway system is the myriad thoughtful design elements that go into managing a perpetual flow of tourists and...

In 1920, Helen Keller traveled the Orpheum Circuit and was able to tell her story the way that Hollywood wouldn’t. She, along with many performers with disabilities...