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How to Make More Money in AdWords by Spending Less

6/17/2014

There is a common misconception that Google has been charging you more to appear at the top of the screen in its search engine because people are more likely to buy from you in that position. Find out why this isn't entirely true, and how to reassess your spending habits on AdWords to optimize your search engine traffic (and revenue).

By Iain Dooley as seen in Unbounce

5 Lessons From A Producing Career, On Broadway And Off

6/17/2014

What are the industry secrets to harnessing the power of live events and performances to build community while simultaneously making pretty good money? David Binder, whose most recent endeavor was producing the Broadway production of Of Mice and Men starring James Franco, shares his insights.

By David Zax as seen in Fast Company

How to Make a Great Small Business Logo

6/17/2014

Logos can make or break any sized business' visual brand in every type of media -- print, digital, or otherwise. But on a small business shoe-string budget, who has the time or money to outsource an expensive designer to have an effective logo?

Here are some helpful resources to get started on designing your own brand's logo.

Image courtesy of Kelly Smith via Flickr

By Sarah Matista as seen in Social Media Today

Why You’ve Got to Be Faster With Your Marketing

5/28/2014

The internet rewards those that are first and fast when they address any subject that has captured the world’s attention. And if you’re that person, that brand, that show, well, you can get eyeballs that you never even imagined.

Need some examples?

Image courtesy of John Talbot via Flickr

By Ken Davenport as seen in The Producer's Perspective

The Psychology Behind Viral Content

5/28/2014

It may seem somewhat arbitrary when a piece of online content goes viral, but there is rhyme and reason to why it happens.

An article by The New York Times on Tuesday looks at recent research on viral content and outlines the factors that contribute to a video getting millions of views or an article being shared a large number of times.

If you're interested in turning a message about your company into a viral hit, it's useful to get a better understanding of the psychology behind sharing. Here are a handful of takeaways from the article.

Image courtesy of Tim Sheerman-Chase via Flickr

By Abigail Tracy as seen in Inc

How to Prepare for Social Media Day 2014

5/28/2014

Social Media Day 2014 is June 30, so that means you still have time to plan ways to celebrate it via your website or social media profiles. Keep reading to get some ideas that could spark your creativity and help you get noticed not just in your community, but also across the world. Image courtesy of Rosaura Ochoa

By Steve Welsh as seen in LinkedIn

Art Makes a Move Online

5/28/2014

The art market — like just about every other realm of commercial life — is being transformed by the Internet. But how much is the digital revolution actually translating into more online purchases?

Image courtesy of Crocker Art Museum via Flickr

By Scott Reyburn as seen in The New York Times

10 Types of Images to Boost Your Social Media Engagement

5/28/2014

Content may be king, but visuals rule. All the latest studies and statistics suggest that images on social media command more attention than text alone.

If you want more likes, comments, shares, re-tweets, and clicks, you want to include pictures with your social media posts. You want to be more visual.

Image courtesy of Kris Olin via Flickr

By Bob Cargill as seen in Mashable

5 Simple Ways to Fix Bad Branded Content

5/28/2014

Dear Brands,

The glaring problem with most of your branded content on social media is that it's too...branded. It's stiff. It's dry. It's boring. It's annoying.

We need to talk.

Image courtesy of Jason Hargrove via Flickr

By Matthew Bryan Beck as seen in Cream

Data Metrics That Really Matter

4/15/2014

Thanks to the web and real-time measurement tools, the media industry has gone from having virtually no hard data on readers and attention to an embarrassment of riches — not only can we measure what people click on, but we can measure how far down the page they got when they were reading, whether they posted a comment, which social networks they came from, and a hundred other pieces of data. The only problem is that this is very much a double-edged sword.

Image courtesy of Lauren Manning via Flickr

By Mathew Ingram as seen in Gigaom

Marketing with Google+

4/24/2014

Google+ is commonly misconstrued as having been created to compete with Facebook. But there is a lot more to Google+ than meets the eye. In fact, Google+ has a whole set of functions and benefits that Facebook can barely keep up with. The tools that Google+ offers are extremely useful for marketers, but they are admittedly not particularly easy to wrap your head around.

To help you out, here is a list of tips for using Google+ to help market your business:

Image courtesy of Jason A. Howie via Flickr

By Michael Bird as seen in Social Media Today

Baltimore Symphony’s New Fellowship

4/21/2014

In an unusual move for an arts organization, the Baltimore Symphony Orchestra has created a yearlong “embedded reporter” fellowship to help tell patrons and potential supporters about its work. The group recently underwent a website redesign and was encouraged by new board member Amy Webb, head of Webbmedia Group, a Baltimore digital-strategy consultant, to develop more “self-generated content as a way to better engage our patrons,” says Eileen Andrews, the orchestra’s vice president for marketing and communications.

Image courtesy of cliff1066 via Flickr

By Cassie Moore as seen in Philanthropy.com

Increase Your Email Open Rates

4/17/2014

Your email marketing campaigns have been humming along nicely. You built a great subscriber list with double opt-in subscription, smart segmenting, and the best email service provider (ESP). You have a strong brand, killer offers, brilliant creative, and a stunning responsive website. And your email open rates are flat-lining or declining. Is it you, or your subscribers?

Image courtesy of storebukkebruse via Flickr

By Anthony Newbom as seen in Social Media Today

Catering to 14,000 Screen Sizes

4/16/2014

How do you create campaigns that work across the 14,000 mobile screen sizes that exist in the UK alone? How do you get return on investment in an apps, given that half of apps lose half their peak users within three months? How do understand the role mobile plays in generating purchases? Those are just a few of the questions to which the brand marketers packed into the Oxford Street head office of Outbrain were hoping to hear answers. They were not disappointed. A panel of experts answered all of those questions and more – they also raised a few more questions for delegates to ponder as they left.

Image courtesy of CarbonNYC via Flickr

By Antonia Faulkner Dybvig as seen in Outbrain

Learning Code: Essential to Marketing?

4/16/2014

We're embracing digital channels and understanding the need to create marketing people love more and more ... but do we actually grasp what's running behind the scenes of all these digital campaigns? Code is what lies behind so many of our great marketing campaigns. Our websites, our emails, our apps and tools that are made to give your customers a better experience -- these all run because there are smart coders making them work. So my question today is this: Since code is the basis for most of our marketing today, should marketers be learning to code? I'd like to argue yes, we should. Here's why.

Image courtesy of psd via Flickr

By Evelyn Wolf as seen in Hubspot