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Would a coke be anything but a cola if it were not for the red can and logo? The value of smart, audience savvy branding is hardly questioned, but we often struggle to...

Have we grown obsessed with the idea of the "creative economy"? Creativity was not always the buzzword that is is today--but historically, prioritizing "creativity," while...

The Chattanooga Public Library in Tennessee is making waves and drawing huge crowds with their "makerspace," complete with 3-d printers, design software, zine printers,...

It doesn't matter the size of your business: branding matters, and there's a strategy to it. And before you can start proudly offering your services and products, you need...

Analytics can be a daunting thing for marketers who are more keen on the arts than the sciences. However, it can also be an essential tool for arts marketers to reinvent...

When it comes to constantly changing social media platforms, it helps to have a set of rules to follow in order to stay ahead of the game. Read up on some guidelines to...

In the marketing world, networking is everything: it's essential for personal career advancement as well as business development. If you're an introvert, it can be...

What good is all the hard work put into white papers if they're illegible and unpleasant to look at? Make sure you present your best content in the best way. Read on to...

As marketers, deciding where to delegate our time and resources when it comes to our online and digital channels can be hit-or-miss. Find out which channels to use in...

See data from 65+ organizations who provided benchmark information from their digital marketing efforts in calendar year 2013. This report is chock-full of budgeting...

Email campaigns with patrons and customers are critical to success but it can prove difficult to understand the full-impact of your email marketing strategy. This...

We've all heard of "sexy" issues and causes that make visual, engaging marketing that much easier. Of course, not everyone can be so fortunate. However, with the help of...

The good folk at Mashable hosted a twitter chat in preparation for the 2014 Mashies awards, posing five questions to followers and fielding responses on what's next in...

For artists struggling to find steady income in a freelance-driven, free-content economy, a new app seeks to harness crowdfunding as a means for patronage toward creative...

The world cup was not only a month-long tournament of football excellence from around the world--it was also a marketing extravaganza, with ads and experiences focused on...