Newsflash: In case you haven’t heard, social marketing is not just about likes, shares, and mentions anymore. The ways that brands promote and engage via social media is evolving and so are the ways to measure key metrics and ROI—and with more and better tools on the market, it’s getting faster and easier to acquire data. Why is this is a big deal? Because companies who use social media as a marketing tool need to know it’s working, just as they would with any other tool in their arsenal. If it doesn’t work, why use it?

By Bryan Kramer as seen in Social Media Today