THE CASE FOR PREMIUM FULL PRICE TICKETS
Last week, after much consideration, I decided against buying a ticket for a show I really wanted to see because I could only find full-price tickets. Though I’m not an expert in arts ticket pricing, I am a frequent arts ticket buyer, and, truth be told, I feel a bit silly every time I do buy a ticket full price. I know that at any given time there are usually discounts available, so the idea of buying a ticket at face value is never my first choice. When I do end up making that full-price purchase, I am often left feeling that somehow I got a bad deal. Yes, it turns out that I am that stereotypical arts patron who’s been conditioned to look for a coupon, discount code, or some other incentive.
By Eugene Carr as seen in Patron Technology