THE SIX BRANDS THAT CREATIVES MOST (AND LEAST) WANT TO WORK WITH AND WHAT YOU CAN LEARN FROM THEM

There are plenty of lessons to be learned from the top six brand owners who sit head and shoulders above the rest in our global ‘desirability’ rankings.
7/16/2012

There are few surprises among the six brands that creative agency types most want to work with. But how do those brands create the kind of culture that makes them consistent talent magnets? Gary Stolkin, head of talent recruitment and consulting company, The Talent Business, discusses the traits of idea-first brands.

By Gary Stolkin as seen in Fast Company Create