DIGITAL ADVERTISING LESSONS FROM THE FOR-PROFIT INDUSTRY


How Can Advertising Survive the Digital Age?
4/4/2012

Jeff Rosenblum is drinking tea at Soho House, a private club in lower Manhattan, and explaining to me that most advertising doesn't work, and that the entire advertising industry is stuck in the past and desperately needs to be blown up and reinvented-not exactly what I-d expected to hear from a guy who runs an advertising agency that counts Suzuki, Universal Theme Parks, Capital One, and General Mills among its clients. "Advertising hasn't changed since the 1960s," says Rosenblum, 40, the cofounder of a 50-person agency called Questus that specializes in digital media and just won an Agency of the Year award from iMedia, a publication that tracks the online marketing industry. "But we're on the verge of a revolution."

By Dan Lyons as seen in The Daily Beast