CRITICS SHOULD BLOG, TWEET, ENGAGE, BUT NOT HELP SELL TICKETS


Reviews may have impact an on the box office, but that should not influence what critics write
11/29/2011

One of the many lovely things about being a theater critic is that when you turn up at some far‑flung venue, you can be sure of a warm welcome—and, at this time of the year, maybe a mince pie, too. But when press officers and artistic directors tell me how grateful they are that I've made the journey, my response is that I'm only doing my job. Sometimes, a day or two later when they read my review, they may wish they'd never issued the invitation in the first place. Not that I've ever noticed the subsequent welcomes being any less warm—or mince pies more scarce.

By Lyn Gardner as seen in The Guardian