NAMPRADIO

NAMPRadio, the official podcast of the National Arts Marketing Project is a monthly 45-minute show covering marketing and technology trends of interest to the field. The show is hosted by arts consultant Ron Evans of Groupofminds.com, and chaired by panelists Matt Campbell of Stanford Lively Arts, and Maris Smith of Situation Interactive. Each episode also features a special guest artist who is connected to the topic. The shows have featured in-depth discussion on relevant topics such as online ticketing/CRM, CMS websites, Working with the Press, Arts Administration Degrees, and a variety of other topics. We're always looking for new topics, guest speakers, and feedback on the show -- if you've got an idea, contact us at info@artsmarketing.org. Hope you enjoy the show!

NAMPRadio Episode 17: "Community Rebranding Efforts”

May 10, 2012 - 1:07pm

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Theme of the Episode: In this episode, the panelists (Ron Evans, Maris Smith, and special guest, consultant Josh Russell) talk about the rebranding of Artsopolis.com to LiveSV.com and how an arts organization navigates the path to community wide acceptance of a new brand.

Guest panelists:
Josh Russell has worked in marketing and communications in Silicon Valley for more than 10 years and is the Director of Communications and Emerging Initiatives at 1st Act Silicon Valley, and is in charge of the new LiveSV.com brand.

NAMPRadio Recommends:

Outro music: “El Viento" by Justin Gordon. Find out more about this artist at his website (music used with permission from the Podsafe music network)


And that’s the episode! Please rate the show on iTunes or your favorite podcast aggregator, and don’t forget to email your questions/comments and listener mail submissions to: info@artsmarketing.org