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The Brand-Design Process: From Walt Disney to Steve Jobs
Date Posted:
01/2008 Abstract:
The Brand-Design process has four steps: imagination, innovation, operationalization and enovation. Through these four steps, we interpret the soul of the brand, bringing it to life for customers to experience. This article explores how each step work and gives examples of how marketers have used these steps to make their products successful.
Date Published:
11/06/2006 Source Requires Login:
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The Design-Brand Process
