NEWSLETTER

Twice a month, the ArtsMarketing Newsletter delivers insights and ideas that you can use immediately to enhance the creativity and effectiveness of your marketing programs. You also get updates on the National Arts Marketing Project (NAMP) Conference, upcoming workshops, and other important developments.

 

 

Past Issues
Life Imitates Art: Subscription Models Still Going Strong
Five Rules for Arts Organization Websites
NEW FREE E-BOOK: Banish Your Video Marketing Blunders--for Good!
Stories in the Sky
Now Accepting Session Proposals for the 2012 NAMP Conference!
Tips, Tricks, and Strategy for Using Google AdWords
Join the pARTnership Movement
Prepped and Ready: Using E-Mail to Prepare Audiences for Their Arts Experience
If the Avenues to Showcase the Values of Creativity Don’t Exist, Build Them
This Is the End of Business as Usual & the Beginning of a New Era of Relevance
A Cornucopia of Audience Development Resources & Research
The Social Media/Database Connection
Pricing Strategies to Attract Audiences and Keep Them Coming Back for More
Are You an Effective Communicator?
Stay Connected to the Arts
Video Production: A Practical Guide for Arts Marketers
The Time for Change Is Now: Shift & Reset
Winning Audiences
Diversifying Your Audiences: The Financial Argument
Does your message pop?
Two Non-Traditional Social Ideas for Marketing Your Venue & Performances
Rethinking Online Video: Content Matters
We Need New Beans to Count: Assessing the Value of the Arts
Do You Have Trust Issues? Data Sharing and the Arts
Retaining Happy Patrons While Expanding Your Audience Circle
What on Earth is a QR Code?
Top Technology Trends: What's Ahead for Arts Marketers in 2011
Communicating the Message : Using Online Video as a Tool
Artist Portfolios: What Are These Things? How Can I Make Mine Shine?
Seeking Diversity: In Our Audience and Our Workforce
Brand Control to Major Tom: The New Rules of Brand Management
The Power of Goals
The Browning of Arts and Culture, Part 2
The Browning of Arts and Culture, Part 1
Social Entrepreneurship In-Depth
The Evolution of Philanthropy in the Digital Age
Building Audiences One Encounter at a Time
Marketing Means More than Facebook
Private Sector Funding for the Arts: How Do We Make the Case in 2010?
Thinking About Audience Research? Four Rules for the Perplexed (Part 2)
Thinking About Audience Research? Four Rules for the Perplexed (Part 1)
One Size Fits All: A Museum Activity Pack Serving Diverse Families
Multicultural Marketing Tips To Achieve Brand Relevance
Light the Fuse
Everything Is Changing
Collaboration in Action
Video Podcasting: Marketing Students Supporting the Arts at Lehigh
How ROI Strategies Can Work for Arts Organizations
CollaborACTION – Research!
Working Across Generations